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M&S launch new summer food campaign

M&S launch new summer food campaign

by on May 10, 2016

M&S has launched a new summer food campaign bringing the colour and excitement of the Fiesta to life and celebrating its range of exotic foods inspired by the Americas. [more…]

The Saucy Fish Co. named World’s #1 seafood brand

by on April 22, 2016

Amaze, the leading digital marketing, technology and commerce agency is pleased to announce that its client The Saucy Fish Co. has been voted the number one seafood brand in the world.

The Grimsby based ‘CoolBrand’ was judged against 19 other leading seafood brands from across the world, including Young’s, Trident, Bumble Bee, Gorton’s and Iglo as part of the IntraFish Seafood Branding Report 2016.

Branding experts from revered US food marketing organisation, The Food Group, analysed 20 of the top consumer seafood brands to measure the strength of each. Each brand was scored on their branding, logo, digital presence and website. Saucy Fish was the clear winner, scoring highest in all but one of the categories.

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Braintree’s #AcceptAnything food truck

Braintree’s #AcceptAnything food truck

by on April 15, 2016

Last week Braintree, a PayPal company, brought its #AcceptAnything Food Truck to dev. and start up hot-spots in East London. Since Braintree lets you accept anything: credit and debit cards, PayPal, Apple Pay, bitcoin, and whatever’s next, they wanted to ask the question: ‘what if we literally accepted anything?’

So the team created the Braintree “Accept Anything” Food Truck: the first food truck that lets customers decide how to pay.

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Gousto signs Literally PR to cook up a storm ahead of a glorious summer

Gousto signs Literally PR to cook up a storm ahead of a glorious summer

by on March 3, 2016

Gousto, the number one recipe kit home-delivery service, has grand plans for the year ahead.

The mission? To make cooking from scratch more convenient, creative and enjoyable.

Gousto has already come to the rescue of thousands of time-starved Brits, but there is much more work to be done to help the many of us who crave delicious dinners but regularly find ourselves staring lacklustre at an empty fridge, cooking the same old meals every night, and more often than not forking out on a takeaway.

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Tesco ‘Free From’ range starts 2016 with new look and feel developed by Coley Porter Bell

Tesco ‘Free From’ range starts 2016 with new look and feel developed by Coley Porter Bell

by on January 29, 2016

Leading brand agency overhauls design for growing ‘Free From’ range.

Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. [more…]

Lurpak urges the nation to #takeonchristmas with new online festive campaign

Lurpak urges the nation to #takeonchristmas with new online festive campaign

by on December 22, 2015

Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas.

We all love a traditional Christmas dinner, but more often than not we keep to that tradition and play safe. Throughout the rest of the year, the foodies amongst us look at every dish as an opportunity.

A chance to experiment, create and invent. But even foodies tend to revert to the same traditional way of doing things at Christmas, so Lurpak is declaring it ‘the season to be bold’ - through some inspiring social content, online recipe suggestions and influencer partnerships, Lurpak is encouraging food lovers to challenge themselves and inject their usual experimentation and flair into their Christmas cooking and to  #TakeOnChristmasTake On Christmas with that ‘food lover’ attitude.

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The Economist hands out ‘creepy crawly crepes’ to promote sustainable food

by on November 29, 2015

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Breaking news on the food manufacturing sector

by on August 7, 2015

Kerry Foods's revenues fall / Food fraud / Revealed: shoppers' labelling needs / Devro cost-cutting

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Mums to discover the latest health & happiness products – Talk to Mums

by on April 6, 2015

MUMS REGISTER HERE

DOWNLOAD EVENT PROGRAM HERE

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When is a rebrand not a rebrand? / Matthew Bennett,Wolfpack

by on September 30, 2014

Matthew Bennett headshot It may sound pithy, it may sound obvious, especially obvious when I consider my audience, but I’m going to say it anyway.

A logo is not a brand. It's the mark of a brand. So when researching examples of a good rebrand why does the communications community keep throwing me logo redesigns? Are consumers really that gullible, that to them a new badge equals wholesale change? Or are the global brands that tend to grab the column inches when they ‘rebrand’ taking so long to change their behaviour (if they actually even change at all) that all we have to go on is the logo redesign?

Matthew Bennett,Co-Founder and Chief Creative Officer of Wolfpack, part of ZAK Media Group

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