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Single Customer View (SCV) database management – Delivering innovative marketing solutions

by on January 22, 2014

The Tech Behind the App: How one data agency are delivering innovative marketing solutions that could revolutionise the way shoppers interact with retailers

Award-winning data marketing agency The Blueberry Wave have revealed the Decision Engine technology behind 2013’s most intuitive consumer app.

The pioneering Kudos app was commissioned by Hammerson, one of the largest owners and developers of UK shopping centres, and is currently being trialled at The Oracle Shopping Centre in Reading and the Highcross Centre in Leicester.


David Halliwell explains how Footfall123’s self-serve mobile loyalty scheme works / (video)

by on June 19, 2012

Mobile Marketing's Video test ... David Halliwell dropped by the office to explain how Footfall123's self-serve mobile loyalty scheme works.

Given how easy and idiot-proof he made it all sound, we thought we'd put it to the test with our very own idiot, Mobile Marketing editor David Murphy.


Giving small businesses the weapons they need to fight back / Footfall123

by on April 5, 2012

Since its launch at the end of last year Footfall123 has been pulling consumers back into local shops in waves by giving small businesses the weapons they need to fight back and save the High Streets that we all love.

For further information on Footfall123 visit:


Using Footfall123 the Crooked Well is encouraging online followers to become customers of their pub

by on March 1, 2012

The Crooked Well is a local pub in Camberwell serving great food, fine wine and beers. They love being Brits and they love British food / Footfall123