TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Forrester Research

Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

Save the date: dotmailer’s 2017 Summit to set the scene for the future of marketing The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the […]

Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99 Read More »

Forrester Research : 5 proven (& often ignored) tactics that increase conversion rates for eCommerce – Special ebook download exclusive to theMarketingblog

Get this eBook now!

Forrester Research : 5 proven (& often ignored) tactics that increase conversion rates for eCommerce – Special ebook download exclusive to theMarketingblog Read More »

New Forrester research shows brands benefit from directly managing marketing technology

A new commissioned study by Forrester Consulting on behalf of AudienceScience finds that brands benefit from managing marketing technology directly rather than through media budgets and agency fees. The research reveals that marketers benefit significantly from adopting enterprise-grade vendor selection

New Forrester research shows brands benefit from directly managing marketing technology Read More »

Fresh news from eCommera, OrderDynamics™, Danone, Danio, MEC, Coca-Cola, St Ives Digital Media

MEC, (www.mecglobal.co.uk) has created a bespoke outdoor campaign to promote Danio, a new super thick, super tasty yogurt range from Danone. The London-centric campaign runs for two weeks from the 3 June to build on the momentum of the in-store

Fresh news from eCommera, OrderDynamics™, Danone, Danio, MEC, Coca-Cola, St Ives Digital Media Read More »

E-Commerce: How same-day delivery will change retail / IRX 2013

E-commerce sales will reach $327 billion by 2016, according to Forrester Research. Consumers will be purchasing everything from $12 shampoo to $3,000 handbags – maybe even cars – online. Same-day-shipping services are changing consumer behaviour – and fast. Google May

E-Commerce: How same-day delivery will change retail / IRX 2013 Read More »

Aprimo Research : “The showrooming trend is just getting started, and it’s ready to explode”

“Showrooming” by Consumers Using Mobile Devices is Transforming Retail Shopping. New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience. To obtain a free Executive Summary of the findings, please visit Aprimo’s Retail website.

Aprimo Research : “The showrooming trend is just getting started, and it’s ready to explode” Read More »

Michael Greene joins AudienceScience as director of research and marketing strategy

Today, AudienceScience® announced Michael Greene, formerly of Forrester Research, joined as director of research and marketing strategy. In this role, Greene will be working with sales and strategic accounts to provide world-class thought leadership, training and support to enterprise clients.

Michael Greene joins AudienceScience as director of research and marketing strategy Read More »

Top tips to taking mobile to the next level including the importance of integration, personalisation, control and choice / Michele Turner, CMO at mBlox

By Invitation Only Michele Turner, CMO of  mBlox, considers the opportunities and challenges marketers face when developing a mobile marketing strategy More people are turning to their smartphones in ways above and beyond their communication needs. In its Mobile Commerce

Top tips to taking mobile to the next level including the importance of integration, personalisation, control and choice / Michele Turner, CMO at mBlox Read More »

Rakuten LinkShare / UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth

CPA model outperforms market retail growth as Rakuten LinkShare reveals strong global network growth figures in the UK, the US, Canada and Japan Rakuten LinkShare announced that its UK network has achieved growth of 52% year-over-year in Q1, surpassing UK

Rakuten LinkShare / UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth Read More »