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Fresh Relevance – Enabling messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered

by on December 1, 2016

Fresh Relevance, the marketing hub for online retailers, have announced the launch of its Price Drop Emails functionality that enables messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered.

Fresh Relevance not only identifies the shoppers who have browsed price drop products, but also allows details (including images) of these products to be automatically inserted into the email, so that it is relevant for each individual shopper. Fresh Relevance automatically identifes all shoppers who have browsed products that have fallen in price, with no manual configuration from the marketer.  What is more, as the emails are sent via the organisations own ESP, it gives the marketer full control over creative element of the message. [more…]

Fresh Relevance launches weather tools for marketers

Fresh Relevance launches weather tools for marketers

by on August 23, 2016

Latest additions to the Fresh Relevance Platform

Weather Rules can be used to set rules determining what content is shown to an online visitor or email recipient. For example, if customers are in an area where it is raining or a downpour is expected, a retailer can elect to automatically present customers with a selection of wellies and umbrellas.

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Fresh Relevance reaches 200 customer milestone

Fresh Relevance reaches 200 customer milestone

by on January 14, 2016

Fresh Relevance today announces that it has reached the 200 customer milestone.  Established in 2013, the company is based in Southampton with offices in London and a fast growing presence in North America. Today, Fresh Relevance boasts a diverse customer-base that includes Cottages4U, Emma Bridgewater, Euroffice, illy, Manilo.dk, Moss Bros, Sunuva, Thorntons, White Stuff and 7dayshop.

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Fresh Relevance Launches Personalised Coupon Function for Email and E-Commerce Sites

Fresh Relevance Launches Personalised Coupon Function for Email and E-Commerce Sites

by on November 24, 2015

Fresh Relevance, the real-time engagement marketing company, today announces the launch of its new personalised coupon feature, for inclusion in emails and on e-commerce sites.

Now marketers and retailers can personalise the content of coupons based on the shopping behaviours of existing customers and new visitors, such as browsing habits on the website and recent purchases.

[more…]