fundraising
Second wave of TV campaign set to launch
Childhood cancer research charity Children with Cancer UK has been boosted by donations of almost £1.25m following a multichannel fundraising campaign created by WPNC.
Finding success in any small business is an exciting time. When the company has reached the level where growth is imminent, and the future is inspiring, everything seems rosy.
Until the realization sets in that growth means the need for more capital to support the expansion.
SSAFA, the Armed Forces charity which has been supporting serving personnel, veterans and their families since 1885, has just unveiled its new, user-led website.
The site, at www.ssafa.org.uk, has been built by strategic creative agency WPNC, as the charity seeks to boost its online presence through an ambitious digital transformation programme.
Crowdfunding is increasingly becoming a popular tool for investors to generate revenue and creators to finance their ventures, but what exactly is crowdfunding?
In simple terms, crowdfunding refers to the process of gathering small amounts of capital from a large number of individuals to finance a new business idea.
Charity DRTV and digital specialist WPN Chameleon (WPNC) is today formally announcing the launch of its International division.
Having tested the concept working with European charities over the past year, the independent agency is now looking to expand its global activities.
WPN Chameleon (WPNC) has appointed former Oxfam Deputy Director of Fundraising Nick Pride to its senior team, adding to the agency’s strength in charity client strategy.
Pride @pride_nick becomes WPNC’s Fundraising Strategy Director. He spent 18 months at Oxfam on an interim basis, with a remit to sustain and develop the charity’s multiple revenue streams that total tens of millions of pounds annually.
This new donation experience can be seen here: https://donate.battersea.org.uk/
Battersea has doubled its income through online donations after digital product studio Addition - part of agency WPN Chameleon (WPNC) - switched the organisation to its online giving platform, goDonate.
https://storify.com/slievemore/20-fresh-tweets-about
In early June 2015 this blog will be launching another one of their special vertical newsletters - A 'fresh' guide to #fundraising in the UK. If you are involved in the sector and want to get your story featured call or email
Will Corry 01784 434 412 will@themarketingblog.co.uk
One year on from the sad and untimely death of David Pinnington of Omnicom Media Group (OMG) to cancer, a team of former colleagues and friends are setting off on an epic 300 mile cycle ride in his name. Cycling from Land’s End to London to raise money for the Royal Marsden Cancer Hospital seems a fitting tribute for David – known as Dave or Pinners to most –who was totally fanatical about sport, both at work and play.
The ‘Pinners’ Marsden Epic Cycle’ was the idea of Bart Michels, CEO of WPP-owned global brand development and marketing insight consultancy Added Value, who has recruited a team of six equally sports-mad marketers and directors to join him. This includes CEO of direct response and relationship marketing agency WDMP, Gavin Wheeler, along with David’s two brothers Tom , Director at The Sports Consultancy and Phil, Managing Director at a packaging firm. Michels and Wheeler both worked with David at cable company NTL (now Virgin Media).
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.