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The future in the world of Apps is brighter than ever

The future in the world of Apps is brighter than ever

by on April 20, 2017

It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.

Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]

Is this chap one of the country’s most famous pie connoisseurs

by on February 22, 2017

UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.

Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.

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How to market different gaming platforms on the web

How to market different gaming platforms on the web

by on February 3, 2017

Online gambling is one of the most popular pastimes all over the world, so when you have a booming marketplace, it is essential to know how to market different platforms to potential users. In the United States, it can be discouraging when sites do not accept ads for online gambling sites, but promoting online casinos and poker is not illegal.

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“£500 million has been spent on promotion of gambling sites since 2012”

“£500 million has been spent on promotion of gambling sites since 2012”

by on July 28, 2016

With the rise of online gambling it seems there is no end to the number of sites looking to catch your interest. Whether it is online slots at 888 casino or live roulette at William Hill the sheer variety out there makes it so that whatever your tastes, there will be something out there for you. The problem with this of course is, with so many sites out there, they have to get your attention.

People in the UK will know one of the ways gambling sites are working on this problem, and that is television advertising. After the watershed has passed you’ll see no end of advertising for the big companies, with big stars appearing to catch your attention and get you signing up. With this in mind it comes as no surprise that £500 million has been spent on this advertising since 2012. [more…]

The Specialist Works is safe bet for Mr Green

The Specialist Works is safe bet for Mr Green

by on July 4, 2016

Award-winning online gaming company Mr Green has appointed media agency The Specialist Works (TSW) to handle its media planning The agency won the business from the incumbent Carat after a competitive four-way pitch.

The Specialist Works have been tasked with delivering a comprehensive media strategy and specialist implementation to drive customer acquisition and engagement for the gaming brand. The first TV campaign, which breaks on 1st July, is supported by The Specialist Works’ pioneering TV for Apps system, a state-of-the-art app download attribution method that can monitor second-by-second downloads, driven by the TV ad. [more…]

ESI Media partners with 888sport.com for Euro 2016 activity

by on June 10, 2016

ESI Media has announced a multi-platform partnership with 888sport.com across the London Evening Standard and The Independent. Activity is built around 888sport’s sponsorship of ESI [more…]

Space brings the ‘Greatest Show on Turf’ to Cheltenham

Space brings the ‘Greatest Show on Turf’ to Cheltenham

by on March 15, 2016

Creative agency Space is bringing circus thrills to this year's Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse.

'The 'Greatest Show on Turf' will target festival goers with fun circus style activation that aims to get them to download the Coral app, win free bets and place their first bet of the day with the bookmaker.

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Gambling: How the UK Tax changes will affect your marketing ROI

by on September 18, 2014

  • We investigate the gambling market and the effect of the new tax laws that HMRC has proposed for the gambling industry which come into force 1st December 2014.

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The Mobile Gambling Summit will convene the brightest minds across casino, sportsbook, social, bingo and poker

by on August 19, 2014

The gambling industry, like all others, is seeing huge opportunities and challenges created by the mobile revolution. Many gambling companies are experiencing triple-digit growth in mobile revenues, with sales made on smartphones and tablets starting to outpace online and physical stores.

But in this omnichannel world, the same customer will still choose to bet in store, on desktop and then use their tablet.

So how do you deliver a consistent experience, while at the same time ensuring your products are relevant for each channel? How do you offer the simplest on-the-go interactions on smartphones, with longer, richer, more immersive experiences on tablet, all the time knowing your competition is always only a few swipes away?

The Mobile Gambling Summit will convene some of the brightest minds working across casino, sportsbook, social, bingo and poker to give brands the context they need to understand this fast-changing landscape. Hear stories of success – and failure – from your peers so you’re armed with knowledge, ideas and inspiration to take your company further. [more…]

Square Enix and Bigpoint release the first video from the Game Director of Gameglobe

by on October 2, 2012

Square Enix and Bigpoint have released the first video from Rune Vendler, the Game Director of Gameglobe. The video sees Rune guiding users through Gameglobe, its different levels and showing off the type of content the game allows users to create.

Gameglobe is a free, online, creative action-adventure game that allows players to enjoy thousands of unique user created games as well as allowing them to also create their own games.

To see Rune create a new level and more, download the video here:

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