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All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

by on January 7, 2019

Breaking News in Advertising, Media and Technology.

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.

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“Building a compelling brand proposition for a successful £4bn turnover business from scratch”

“Building a compelling brand proposition for a successful £4bn turnover business from scratch”

by on September 21, 2017

Exclusive Q&A with Heike O’ Leary, Lookers

As Marketing Director at national motor retailer @LookersGroup Lookers, Heike O’ Leary knows a thing or two about making a difference in what is traditionally a man’s world, as well as revolutionising a brand from the inside out.  We catch up with her following her nomination for a coveted Forward Ladies award.

While it’s fair to say that society has made great strides in the area of gender equality, recent high profile stories in the media have highlighted the fact that there is still much work to be done. It’s also fair to say that some industries have more ground to make up than others, with the motor sector in particular having to work harder to turn around its reputation as an industry that is male dominated.

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TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

by on January 23, 2017

With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.

Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]

“I have always been so passionate about fashion” … Fearne Cotton

by on September 22, 2016

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton.

Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it and ultimately calls time on a trend.

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Clash of Kings invites gamers to ‘Fight like a King’

Clash of Kings invites gamers to ‘Fight like a King’

by on April 27, 2016

Award-winning media agency The Specialist Works has created a unique above-the-line media campaign themed ‘Fight like a King’ to promote mobile phone gaming app Clash of Kings from renowned gaming company Elex Games.

The TV ad campaign, which breaks during the season 6 premiere of Game of Thrones, will benefit from The Specialist Works’ pioneering TV for Apps system, a state-of-the-art app download attribution method whereby it can monitor second-by-second downloads, driven by the TV ad. [more…]

Game of Thrones star James Cosmo imparts more wisdom for latest ads in Bank of Scotland “Decisions Well Made” campaign

Game of Thrones star James Cosmo imparts more wisdom for latest ads in Bank of Scotland “Decisions Well Made” campaign

by on March 15, 2016

Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo.

The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage advice and pearls of wisdom when it comes to the big decisions in life. [more…]

Watch : Excited by the return of Game Of Thrones on Monday? Let the cast give you an idea of what to expect…

by on April 11, 2015

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‘Game of Thrones’ pop-up restaurant

by on February 11, 2015

From variety.com (via @victorgarmar) -

Brace yourselves: Dinner is coming. Those who dream of dining in Westeros can compete for the chance to eat at All Men Must Dine, a "Game of Thrones"-inspired pop-up restaurant that will be open in...

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10 most shared TV moments in 2014 / Game of Thrones, Peter Capaldi, Gemma Collins

by on December 13, 2014

2014’s top ten most talked about TV moments. Major UK analysis of the most talked about TV moments on social media reveals:

  • Shock, surprise, humour and anger drive second screen conversations, as well as delight in others’ misfortunes
  • Emotional intensity and complexity is what compels viewers to share
  • Social media acts as the barometer of the nation’s feelings

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‘Top 10 PR and marketing stunts and campaigns of February 2014 / Rich Leigh at PR Examples

by on March 5, 2014

Rich Leigh at PR Examples writes ... It’s the list you’ve all been waiting for – that’s right, it’s the aptly-yet-wordily-named: Top 10 PR and marketing stunts and campaigns of February 2014 in reverse order and based on the most popular posts Throughout the Month’ list.

In seriousness, there have been some great campaigns – and a couple of very well-taken stunts – in the last month and our contributors have been busy posting about them for your marketing delectation.

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