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GDPR information

Using first-party data in your digital marketing strategy

Using first-party data in your digital marketing strategy

by on April 14, 2020

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.

Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile from external sources.


GDPR affects small businesses too

by on February 22, 2018

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All organizations, from giant companies to small and midsize businesses, have sensitive data they need to protect: customer information, employee records, intellectual property, medical records and more.

Since data breaches around the world have become more and more common, protecting that confidential data has become a very difficult — and very important — challenge for businesses of all sizes.