GDPR
Disney's Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation.
The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive despite significant change in recent years.
From the General Data Protection Regulation (GDPR) and uncertainty around Brexit, to the wealth of new technologies available and increasing organisational responsibilities of the marketing function, the world in which the next generation of marketers will work is constantly evolving.
The Information Commissioner’s Office (ICO) has announced a fine of £183.39m issued to British Airways for infringements of the General Data Protection Regulation (GDPR).
Full details here:
The potential fine represents one of the first under the GDPR that has gone over the previous maximum of £500k – GDPR allowing for up to 4% of global turnover or €20m.
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.
The DMA's latest ‘Annual door drop report’ reveals a steady year for the marketing channel, despite significant legislative change in 2018 and continued political uncertainty that has affected the wider data and marketing industry.
Few sectors use acronyms more than financial services. There are at least 1,800 in circulation and the latest addition might just be the saviour of your brand’s marketing strategy.
The GDPR – General Data Protection Regulation in full – came into force in May.
The law highlights the potential to contact customers through direct marketing using the safe legal basis of ‘legitimate interests’.
In other words, harnessing a person’s data as necessary to provide them with a relevant product or service.
The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.
Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.
Click here >>>> to book your place.
Sir Tom Jones makes a surprise visit to an old people's home. But is a little taken aback, as after he's finished singing "Delilah" none of the residents seem to recognise him.
Is your company ready for the GDPR?... Six steps to compliance using GDPR software gdpr-software.com
Use the 14-day FREE trial... According to a recent survey,*60 percent of respondents in the EU and 50 percent in the US, say they face some serious challenges in being GDPR compliant.
Impact Technology has created ‘GDPR Software,’ a cloud-based framework which guides companies through the process, helping them achieve and maintain compliance.
By this point, you’re probably aware that new data protection rules, known as the GDPR, are coming into force from the 25th May 2018.
What you might be less sure of, however, is how exactly these new rules will affect you and your work moving forward.
Luckily, the team over at coworking space provider Accelerate Places have put together a handy cheat sheet for marketers, so you can better understand how the GDPR affects you. [more…]
Click on the graphic on the right for more GDPR information >>>>
All organizations, from giant companies to small and midsize businesses, have sensitive data they need to protect: customer information, employee records, intellectual property, medical records and more.
Since data breaches around the world have become more and more common, protecting that confidential data has become a very difficult — and very important — challenge for businesses of all sizes.
Following his talk at the Executive Leaders Network on Wednesday 15 November 2017, which outlined the future data journey that businesses will need to follow to become GDPR compliant, Mike Lenard of Tailored Data Solutions has announced that 80% of the businesses he spoke to at the event are not yet ready for the new GDPR regulations.
Presented to over 100 people, the talk by Mike Lenard was one of 20 at the ExecLN-hosted event last month and attracted over 300 people from a wide range of sectors, including CEOs, data protection officers, company secretaries, lawyers, IT and marketing teams and many more. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.