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Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

by on January 15, 2018

The first unsolicited marketing pitch probably dates back to the middle Palaeolithic period when an enterprising early hominid, clutching swatch pads of rock samples, stuck his foot in a cave door in an attempt to close a sale. 

Things have moved on and in today’s digital world, such pitches are more likely to come in the form of spam – those infuriating junk emails that keep flooding into our inbox, plugging things we’ll never want or need, preventing us from finding that crucial memo from the boss we planned to quote from in a meeting that’s just about to start.

Ashley Marron is CEO of East Kilbride-based Barvas, @barvasapp a management software tool for small and medium sized businesses

https://www.barvas.com/

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Warning about GDPR :  Customer data could become a major issue

Warning about GDPR : Customer data could become a major issue

by on December 20, 2017

Jim Conning, Managing Director of Royal Mail Data Services (RMDS)

With the enforcement of the General Data Protection Regulation (GDPR) on 25 May 2018, poor-quality customer data could become a major issue for many businesses.

A problem for years in terms of customer engagement and marketing, data quality will now also become a legal concern.

Companies found to be using inaccurate customer or processing data without a legal basis, such as consent, could face fines of up to 4 per cent of global turnover or €20 million, whichever is greater. [more…]

What is GDPR? Everything you need to know about the new general data protection regulations

by on November 26, 2017

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Exclusive : Never mind the data……………it’s all about the people

Exclusive : Never mind the data……………it’s all about the people

by on November 23, 2017

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

by on November 3, 2017

Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One

Latest : A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues.

Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships virtually impossible.

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New White Paper : “Tap into the opportunities the GDPR brings”

New White Paper : “Tap into the opportunities the GDPR brings”

by on October 22, 2017

Get this 'Golden Record' White Paper here >>>>

How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?

And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?

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Acxiom announces strategic partnership with Data Compliant to help brands accelerate GDPR readiness

Acxiom announces strategic partnership with Data Compliant to help brands accelerate GDPR readiness

by on October 11, 2017

Today, Acxiom® (Nasdaq: ACXM), announces a partnership with Privacy and Security consulting company, Data Compliant, to help businesses address the challenges and the pressing need to comply with the fast approaching EU General Data Protection Regulation (GDPR).

With more businesses looking for approaches and solutions to optimise their security and privacy preparations for GDPR, this unique partnership will deliver actionable  ‘Accelerated GDPR Readiness’ programs for clients. [more…]

Here is what you need to know to get your company ready for GDPR … PromoVeritas

by on September 25, 2017

General Data Protection Regulation comes into effect on the 25th May 2018 and will bring a new far stricter set of data protection regulations that will apply to any company seeking to trade in the UK or the EU.

It also brings new heavy fines for breaches – up to €20 million or 4% of global turnover (whichever is greater!). Here is what you need to know to get your company ready for GDPR.

To find out more about GDPR services contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com

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New GDPR opportunity  : Your GDPR message walking up and down the minds of your prospects

New GDPR opportunity : Your GDPR message walking up and down the minds of your prospects

by on July 30, 2017

GDPR . Make sure you have your GDPR message walking up and down the minds of your prospects. Get your GDPR article loaded into theMarketingblog - and better still it's only £78

It's a no brainer - call Will Corry on 01784 434 412  will@themarketingblog.co.uk now to book your article

We can run your article as a sponsored story in theMarketingblog - at a really low cost and with extra social reach including nearly 20,000 targeted Twitter followers. [more…]

Download this whitepaper which highlights some of the issues and concerns about the EU’s General Data Protection Regulation (GDPR)

by on June 15, 2017

The EU’s General Data Protection Regulation (GDPR) is the most stringent and burdensome privacy mandate in the world. The penalty for major violations can be up to 20 million euros or 4% of your company’s annual global revenue. 

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