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General Mills

Who achieved a big 20% uplift in sales?

by on December 4, 2017


New campaign / UM London and Green Giant support Change4Life

by on January 3, 2014

UM London is launching a new campaign for Green Giant starting the New Year with a focus on being food-smart.

A TV campaign kicked off on January 1 and will include a TV spot during Coronation Street tonight as part of an integrated TV break alongside Change4Life. The Green Giant ad will be ‘nested’ within Public Health England’s (PHE) Change4Life adverts, which features a family of plasticine figures, created by Aardman Animations.

The nested advert will show that Green Giant, a General Mills Brand, is supporting Change4Life by encouraging families to take part in One Giant Pledge. The initiative encourages consumers and their families to pledge to make one healthy change for 14 days.


Important message for brands / Connect directly with those shoppers who love your brand / Shopitize

by on July 30, 2013

Important message for brands / Connect directly with those shoppers who love your brand and those whose love you’ve yet to gain / Shopitize

Shopitize message ... Shopitize is a Direct-To-Consumer (‘DTC’) mobile promotional platform that delivers targeted and contextually relevant offers, brand engagements and interactive experiences directly to a user’s smartphone based on real-time, verified offline shopping behaviour.

Our core proposition allows shoppers to ‘earn’ rewards through accessing offers, engaging with brands or content and socialising their positive experiences with their friends.


Consumers buying any of innocent’s Veg Pots at Sainsburys and Tesco outlets will be able to claim back £1 on these purchases / Shopitize

by on April 9, 2013

Innocent Seeks to Engage Pots of Mobile Shoppers

All eight recipes of Innocent Drinks’ Veg Pots now featured in Shopitize’s Mobile Shopper Rewards service; brand joins platform to gain insights into consumers' purchases at the checkout

Mobile shopping platform and innovator Shopitize ( today announces that innocent drinks ( is the latest brand to join its mobile shopper rewards service with all eight recipes of its Veg Pots being added to the unique smartphone consumer engagement platform. [more…]

Danone partners with Shopitize to trial mobile couponing

by on March 26, 2013

Danone Latest Brand to Test Shopitize Mobile Coupon Platform

Danone partners with mobile shopping insights and cashback leader Shopitize to trial mobile couponing; brand sees mobile couponing as an instant way to reward shoppers and gain insight into their behavioural shopping

Mobile shopping engagement specialists Shopitize ( today announces that Danone has become the latest big-name brand to sign-up for its unique brand-to-consumer mobile cashback couponing service. [more…]

“Nestlé – could directly attribute 11% of Kit Kat sales to its Facebook ads”

by on March 23, 2013

Facebook ads 'on a par' with TV campaigns, say fmcg brands

James Halliwell writes ...  Facebook is now “on a par with TV” when it comes to effective advertising, but the return on investment is far better, claim fmcg brands that have used the social networking site.

Nestlé said it could directly attribute 11% of Kit Kat sales to its Facebook ads following a recent cross-media channel campaign.


FMCG Research & Shopitize : “Shopitize analytics and insights will become the go-to resource for brands in discovering and gauging UK consumers’ shopping choices and behaviour” Graham Halling

by on March 6, 2013

Shopitize Shopper Engagement Platform Builds on Successful Trial Campaigns

15,000 downloads, zero mis-redemption of offers, unique real-time shopping insights – leading FMCG brands declare Shopitize trial an overwhelming success.  Visit

Following three months of successfully delivering trial campaigns to their foundation user group for selected FMCG partners, the results have surpassed expectations and leads shopping innovator Shopitize ( to now widen their grocery app service to the entire smartphone-owning public.

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Shopitize’s iPhone app can be downloaded at:


Movers & Groovers : Graham Halling joins Shopitize as Commercial Director

by on February 11, 2013

Mobile shopping couponing leader Shopitize ( today announces the appointment of Graham Halling as its commercial director. Halling takes up his appointment with immediate effect.

Halling has been developing new business and strategies over the past 20 years at some of the biggest telecoms, media and marketing services brands in the UK and Europe including Wegener Marketing, News International and Saga. He has also undertaken numerous consultancy and non-executive roles advising companies on growth through partnerships, investment and acquisitions.


Impress your loved one this Valentine’s Day by indulging in some extravagant chocolaty cashback

by on February 7, 2013

Secret Valentine’s Cashback

Impress your loved one this Valentine’s Day by indulging in some extravagant chocolaty cashback

What’s the perfect Valentine’s Day combination? Impressing your loved one with fantastic presents and saving some money in the process?Well Shopitize ( has a secret it would like to share and it promises not to let your other half know that you cashed-in on their Valentine’s Day gift! Using its money-saving mobile couponing app, especially for February 14, loved-up savvy shoppers can now get £1 cashback on a box Ferrero Rocher chocolates.