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Geraint Evans

Traditional marketing more influential than digital advertising and social media / Steria

by on January 11, 2013

Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions.

The research, conducted by YouGov, revealed the limited influence of paid-for digital advertising compared to traditional forms of marketing.  In-store advertising was cited as an influence on purchasing decisions by 28% of respondents, while newspaper and magazine adverts were identified by 27%. In comparison, 18% were influenced by online advertising, 9% by ads on social networks while the figure for mobile ads was just 7%.


Guess who is successfully mounting resistance against the rise of online shopping?

by on January 3, 2013

A YouGov report released today reveals that some sections of the British high street are successfully mounting resistance against the rise of online shopping, but that there are innovations that could further increase their appeal.

Only 12% of respondents to the Steria commissioned survey said they were more likely to buy groceries or DIY equipment online rather than in-store. For health and beauty products the response was slightly larger, at 13% and 16% for furniture and home wares.

On the other hand, the goods and services that consumers are most likely to buy online include travel (58% of people surveyed), insurance (52%), music (51%), film / TV series (48%) and electronics (39%).