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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  …

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited Read More »

UK consumers save £2.3billion a year using coupons / Charles D’Oyly, managing director of Valassis

Consumers turn to coupons to battle the rising cost of living and price of food The growing consumer appetite for redeeming money-off coupons has increased dramatically with a vast 90 per cent of UK consumers now stating that they use …

UK consumers save £2.3billion a year using coupons / Charles D’Oyly, managing director of Valassis Read More »

Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers

Retailers cannot count on customer loyalty this Christmas, what consumers want is a good deal. A survey of 1000 consumers nationwide by Valassis www.valassis.co.uk shows that a mere 6 per cent of shoppers would remain loyal to their supermarket of …

Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers Read More »