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New Survey : Have yourself a money saving Christmas

New Survey : Have yourself a money saving Christmas

by on December 1, 2017

Supermarket Loyalty Gives Way to the Lure of Promotions this Festive Season

Shoppers are as deal hungry as ever this Christmas with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a survey by coupon experts at Valassis Limited.  This percentage has increased in recent years from 38% in 2015 and 2014. Nearly half (46%) of all shoppers agree that they spend more time at Christmas seeking out promotions to ensure they keep within their budget, up from 42% in 2016. [more…]

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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UK consumers save £2.3billion a year using coupons / Charles D’Oyly, managing director of Valassis

by on May 24, 2013

Consumers turn to coupons to battle the rising cost of living and price of food

The growing consumer appetite for redeeming money-off coupons has increased dramatically with a vast 90 per cent of UK consumers now stating that they use coupons.

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Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers

by on December 20, 2012

Retailers cannot count on customer loyalty this Christmas, what consumers want is a good deal.

A survey of 1000 consumers nationwide by Valassis www.valassis.co.uk shows that a mere 6 per cent of shoppers would remain loyal to their supermarket of choice if other retailers were advertising better offers. [more…]