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Promotion / ‘Bridgestone Tyres’ are delivering tyres that can take a hammering

by on August 31, 2016

Bridgestone Tyres are delivering van tyres that can take a hammering, by offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. Launched in July 2016, the promotion is proving to be a huge success.

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Showrooming is rife in the UK for ‘considered’ purchases – 42% of us look at electronic goods in-store before buying online

by on September 27, 2013

Here are the latest UK findings from Microsoft’s Consumer Decision Journey research, announced today at Ad Week in the US. Key stats are:

  • Showrooming is rife in the UK for ‘considered’ purchases – 42% of us look at electronic goods in-store before buying online from a different retailer, compared to 27% in US. 36% look in-store before buying online from the same retailer
  • Brits are much more decisive in their shopping journey – when shopping for electronics, 77% visit only the area they originally set out to look at, compared to 59% in US. In the US, 14% browse the whole store before buying, compared to 6% in the UK
  • In the UK we’re also much less impulsive in-store – 81% buy only the electronic item they went in for and nothing else, compared to 57% in US (where 34% buy other electronics after buying what they actually wanted in the first place)

I’ve pasted a blog from Natasha Hritzuk, senior director of consumer insights at Microsoft, below – this is available online on the Microsoft Advertising blog along with a link to the research in full. [more…]

by on March 13, 2012

Social gifting app Wrapp launches in the UK , allowing users to send digital gift cards through Facebook.

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