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Experiential … ‘All Aboard’ as world’s largest model bus arrives in Glasgow

Experiential … ‘All Aboard’ as world’s largest model bus arrives in Glasgow

by on October 29, 2018

MadeBrave uses giant ‘toy’ to drive change in customer perception

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.

MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.

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Primesight expands airport portfolio with Glasgow Prestwick Airport

Primesight expands airport portfolio with Glasgow Prestwick Airport

by on September 14, 2016

Glasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year.

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Ocean & British Fashion Council turn London Fashion Week into national celebration

Ocean & British Fashion Council turn London Fashion Week into national celebration

by on February 16, 2016

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group.

In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 Ocean and Signature Outdoor digital out of home sites in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle a nd on four locations in London including Canary Wharf, Holland Park roundabout, Two Towers West and Westfield London.

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#LiveTrends / Twitter and TOPSHOP democratise fashion in groundbreaking digital out of home campaign

by on February 18, 2015

Twitter and TOPSHOP will showcase emerging fashion trends as they happen live from London Fashion Week in a unique collaboration broadcast across eight Ocean screens in six UK cities.

Listening to the industry and influencers as they Tweet at and around shows, Twitter and TOPSHOP will highlight next season’s trends and communicate them via Ocean’s The Grid network of screens, online and in store. The campaign, created by Twitter UK for TOPSHOP, breaks on February 20 across Ocean’s The Grid network in London, Birmingham, Leeds, Manchester, Liverpool and Glasgow.

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Video : Greggs puts its coffee to the test in #TopSecret campaign

by on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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The fierce competition between Edinburgh and Glasgow – and the Games

by on September 6, 2013

2014 can be a golden year if we unite for the Games - Scott Douglas From newsle.com

There is nothing quite like a bit of healthy competition to bring out the best in us, eh? That’s never more evident than in sport and business, where striving for greater performance can be the difference between gold and silver – or profit and loss.

As rivalry goes, they don’t come much fiercer than the competition between Edinburgh and Glasgow.

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VisitScotland to spend £2.5m marketing Glasgow 2014

by on July 22, 2013

Tourism chiefs reveal details of plans to promote Glasgow and the rest of Scotland at home and abroad ahead of the 2014 Commonwealth Games.

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Smell-Vertising with freshly cooked baked potatoes

by on February 14, 2012

New adverts appearing at bus shelters across the UK are set to heat up the nation and send taste buds tingling as smell and heat is added in an innovative marketing move.

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