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Why getting to the top of Google is important

Why getting to the top of Google is important

by on June 8, 2019

In the digital world, one of the most powerful search engine tools is Google.

People search and browse different topics, buy stuff online, watch the news, stay connected, and engage, trusting and making decisions based on Google’s results.

Google significantly impacts businesses, so making it on top is everyone’s priority.


What is PPC and how it can improve your online business results? 

What is PPC and how it can improve your online business results? 

by on November 19, 2018

If you are one of those that want to start or already have an online business, then this article will definitely be useful for you.

No matter what kind of business you want to get in, you will need to deal with online marketing.

The online world has innovated the way people and companies advertise online, so it's absolutely essential that you'll have a deep understanding of how things function.

Today we will talk about Pay-Per-Click (PPC) and how it can influence the future of your online business.      


Introducing ‘YouTube Director’ : A suite of video ad creation products for businesses

Introducing ‘YouTube Director’ : A suite of video ad creation products for businesses

by on October 10, 2016

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video.

In fact, growth in watch time on YouTube is up over 50 percent year-over-year1 so now, more than ever, businesses can connect with their customers through video advertising on YouTube.

We know that creating a polished video ad can be challenging. To make it easier for businesses of any size to get started with advertising on YouTube, Google’s  launching YouTube Director —two offerings; the YouTube Director for Business app, and the YouTube Director onsite service. [more…]

AdWords : If your ads are not appearing to the right audiences or converting properly,you can end up out of pocket

by on September 10, 2015

Why It's Easy to Waste Money on a Bad AdWords Campaign

PPC advertising is big business. Last year, £3 billion was spent on search advertising in the UK alone, and of that 90% was used on Google AdWords.


When it comes to data-driven marketing less can sometimes be more …

by on July 15, 2015

Author: Adam Williams, Managing Director of DBS Data

I recently visited a tradeshow in London and the contrasting behaviours of two stands really brought home the different approaches to data-driven marketing and lead generation, which I would like to share with you. [more…]

Guest Post : Retailers miss a trick on G-Day as Google Shopping introduces paid listings / Hedley Aylott, CEO of Summit

by on February 12, 2013

12 February, 2013, London – Retailers may not be making the most of the opportunities afforded by Google’s switch over from free to paid listings on Google Shopping, which goes live tomorrow (13 February), says Summit, a provider of consulting, online marketing and ecommerce to retailers in the UK and Europe. [more…]

10 ways to save money using Google AdWords

by on September 25, 2012

Via UK Marketing Network's Blog

With Google AdWords continuously adding new features it is becoming more difficult for novice AdWords users to keep on top of rising costs. In this post Samantha is going to run through 10 ways to save money using Google AdWords using some of the features and tools that are on offer

Samantha is the Digital Marketing Director at Koozai, an agency specialising in Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media, Brand and Analytics. At Koozai, Samantha oversees all the marketing activity for Koozai and also heads up the Search Team who manage the agency’s client accounts.

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Acquisio at ad:tech London / Increasing conversions by 162% using Facebook Ads

by on August 28, 2012

ad:tech London is coming up on September 19, and 20, and Acquisio will be there in full force!

The team at Acquisio say ...We’ll have a booth where you can come get a t-shirt, have a visit, meet the crew, and get a demo of our platform. We’ll be at booth #274, and are looking forward to spending time in London, meeting some new people, and reviving connections with old friends! Get 15% discount when you register for a conference pass. Simply use the code  ‘adtechex15′ when you register !