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5 must-have tools for a successful digital marketing campaign

5 must-have tools for a successful digital marketing campaign

by on July 12, 2020

Since the inception of the internet, digital marketing has dominated the marketing domain across the world.

Today, digital marketing is used all over the place and its impact can be felt across all digital platforms, be it blogs, web, social media, mobile applications etc.

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Shopify: Ultimate guide for new online stores

Shopify: Ultimate guide for new online stores

by on June 17, 2020

Shopify is by far one of the most well-known and popular eCommerce platforms available.

Over a million sellers use Shopify and that number is only growing. If you are a new online store and have just launched a Shopify account, be sure to check out this hand list to optimise your store for 2020.

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14 quick & easy SEO techniques small business owners should use / Michael Ryan

14 quick & easy SEO techniques small business owners should use / Michael Ryan

by on May 28, 2020

While the world and many businesses face unprecedented times right now, it’s given us time to step back from the fast-paced world we once lived in and review both our businesses and our lives including what we’re grateful for.

I have spoken to many business owners who needed to be quick to react to the situation to ensure they stay afloat. There are many ways as business owners we can adapt to maximise our results.

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4 most important tricks to boost sales on your E-commerce business site

4 most important tricks to boost sales on your E-commerce business site

by on October 11, 2019

E-commerce is one of the fastest-growing industries in the world right now. It has been growing increasingly over the last few years.

People and companies are seeing the benefits and cost-efficiency of e-commerce websites.

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Search engine marketing tips

Search engine marketing tips

by on September 1, 2019

Search engine marketing, or commonly, SEM, is one of the most effective ways to grow your business in an increasingly competitive online marketplace.

With millions of businesses out there all eyeing similar goals, it’s never been more important to advertise online, and search engine marketing is one of the most compelling, when it comes to promoting  your products and grow your business.

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What car related Google searches can tell us about marketing challenges

What car related Google searches can tell us about marketing challenges

by on July 15, 2019

Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.

Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.

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Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

by on December 12, 2017

Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes

Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com

In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -

In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]

@eSeller_Net : Using Google Analytics to get more from ecommerce – the five questions to ask

by on May 14, 2015

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Top 15 product pages for 2014 in Hospitality & Catering News

Top 15 product pages for 2014 in Hospitality & Catering News

by on January 15, 2015

Readers' Choice, we just love the way Hospitality & Catering News takes the time that their reader's spend reading articles through Google Analytics to set their Top 15 product pages in 2014.

Pages views would have been much simpler and quicker, but by also applying time spent on page a far more valuable metric is applied. The qualitative nature of the measurement shows what people are really spending their time reading, so well done H&C News and all their advertiser's that make the cut. [more…]

Increasing conversions with retargeting / Red Cow Media

by on September 24, 2014

What is retargeting? Retargeting has seen a huge surge in popularity throughout the online world in the past year or so, yet many companies and digital enthusiasts alike are still unfamiliar with the concept, particularly at an in-depth level.

Red Cow Media are a specialist search marketing agency based in Manchester. They have a wealth of experience in retargeting and conversion optimisation strategies for a vast range of clients locally, nationally and internationally. [more…]