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Retailers will allocate a third of their paid search budget towards product listing ads by December 2014 / Marin Software

by on January 25, 2014

Global retail advertisers’ Q4 data

Marin Software have released some global product listing ads (PLA) data looking at retail advertisers’ Q4 data compared to last year and there are some great stats we’ve extracted from the US press release.

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Guest Post : Retailers miss a trick on G-Day as Google Shopping introduces paid listings / Hedley Aylott, CEO of Summit

by on February 12, 2013

12 February, 2013, London – Retailers may not be making the most of the opportunities afforded by Google’s switch over from free to paid listings on Google Shopping, which goes live tomorrow (13 February), says Summit, a provider of consulting, online marketing and ecommerce to retailers in the UK and Europe. [more…]

Comment : Facebook and search. Silver bullet or dead donkey? / Paul Mead,VCCP Media

by on September 27, 2012

By Paul Mead, Managing Director of VCCP Media

Mark Zuckerberg generated some headlines this week by saying that ‘at some point’ Facebook wants to be in the search business.

Speaking at the TechCrunch Disrupt conference in San Francisco, ‘The Zuck’ said that Facebook is generating around a billion queries a day already ‘and we’re not even trying’. His comments pushed the Facebook share price up by more than 4%. So could Facebook be a Google killer? Is search the answer to its share price malaise?