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PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo
John Starr, managing director of Clareville PR consultants comments:
“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.
“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.
Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.
For 2017, I have a mission for the data industry: the 3k Challenge. For those of you opt for a more sedentary lifestyle, don’t worry [more…]
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Virtual reality (VR) is all the rage. Premium publishers are jumping on the bandwagon to prepare. Google is working on a VR version of Chrome. [more…]
Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics
In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.
This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.
Shutterstock, Inc a leading global provider of commercial imagery and music, today announced an API integration with Google.
The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock’s collection of more than 90 million images for license. [more…]