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PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by on January 1, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.

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Blis & Moat combine to shed light on mobile viewability

by on December 20, 2016

Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

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Help build a better data future with the 3k Challenge

Help build a better data future with the 3k Challenge

by on November 29, 2016

For 2017, I have a mission for the data industry: the 3k Challenge. For those of you opt for a more sedentary lifestyle, don’t worry [more…]

Research : Time inc. UK challenges millennial stereotypes

Research : Time inc. UK challenges millennial stereotypes

by on November 9, 2016

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]

Twitter to cut about 300 jobs : Google acquires eye-tracking startup Eyefluence : Biometric security startup HYPR Corp raises $3M seed from RTP Ventures

by on October 25, 2016

Twitter to cut about 300 jobs - equal to 8% of its workforce, according to Bloomberg; suggests an announcement may come before an earnings report, due Thursday - Link

Update: TechCrunch cites undisclosed sources, suggesting layoffs will target sales teams - Link

10/25/2016 03:20 Comment Twitter Email

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What Brands Need to Know About Virtual Reality

by on September 7, 2016

Virtual reality (VR) is all the rage. Premium publishers are jumping on the bandwagon to prepare. Google is working on a VR version of Chrome. [more…]

Industry should lead by Google’s example to penalise ‘intrusive interstitials”

Industry should lead by Google’s example to penalise ‘intrusive interstitials”

by on August 26, 2016

Comment from Paul Thompson, VP EMEA, Blis

This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.

According to Google, this will mean that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly,” as ‘’they provide a poorer experience to users than other pages where content is immediately accessible."

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Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

by on July 15, 2016

Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics

In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.

This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.

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“Shutterstock to deliver images across Google”

by on July 13, 2016

Shutterstock, Inc a leading global provider of commercial imagery and music, today announced an API integration with Google.

The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock’s collection of more than 90 million images for license. [more…]

BizTweet continues to fly high with record number of tweets from airports in June

BizTweet continues to fly high with record number of tweets from airports in June

by on July 4, 2016

As the holiday season gets into full swing, TIC, the brains behind BizTweet, one of the leading social decision software providers, has announced that the month of June broke records thanks to an increased number of tweets sent from airports around the world.

In total, 92,555 tweets were sent from airports during June, and the pioneering platform processed 19,766 (21.35%) of them. An astonishing 885 airports around the world used Twitter to connect with their passengers overall. With real-time flight information delivered direct to mobile devices using Twitter, the platform is redefining the way airports communicate.

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