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PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo
John Starr, managing director of Clareville PR consultants comments:
“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.
“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.
Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.
For 2017, I have a mission for the data industry: the 3k Challenge. For those of you opt for a more sedentary lifestyle, don’t worry [more…]
Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]
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Virtual reality (VR) is all the rage. Premium publishers are jumping on the bandwagon to prepare. Google is working on a VR version of Chrome. [more…]
Comment from Paul Thompson, VP EMEA, Blis
This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.
According to Google, this will mean that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly,” as ‘’they provide a poorer experience to users than other pages where content is immediately accessible."
Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics
In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.
This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.
Shutterstock, Inc a leading global provider of commercial imagery and music, today announced an API integration with Google.
The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock’s collection of more than 90 million images for license. [more…]
As the holiday season gets into full swing, TIC, the brains behind BizTweet, one of the leading social decision software providers, has announced that the month of June broke records thanks to an increased number of tweets sent from airports around the world.
In total, 92,555 tweets were sent from airports during June, and the pioneering platform processed 19,766 (21.35%) of them. An astonishing 885 airports around the world used Twitter to connect with their passengers overall. With real-time flight information delivered direct to mobile devices using Twitter, the platform is redefining the way airports communicate.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.