@GoogleUK
Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.
Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.
In the digital world, one of the most powerful search engine tools is Google.
People search and browse different topics, buy stuff online, watch the news, stay connected, and engage, trusting and making decisions based on Google’s results.
Google significantly impacts businesses, so making it on top is everyone’s priority.
Is Google, according to research from the jobs website Glassdoor @Glassdoor, which polled staff on factors such as what they thought of their CEO and their work-life balance.
Also in the top 10 are #BPTW15 John Lewis and Jaguar Land Rover. We have the full 25 here [more…]
“The front page of Google is your shop front, arguably more important for a lot of businesses than the physical store.
“Mistakes do happen, but it’s vital brands care tend to their online presence with the same attentiveness – would graffiti be left on the front of a Greggs shop, or removed as soon as possible? “Brands which plan marketing activities in real time are at a major advantage in this point. If Greggs is really on the ball, it could respond with an agile marketing campaign.”
Phil Stelter, managing director, Unique Digital
Phil - I am happy to report that Greggs' communications team was quick to respond with a good-humoured response to Twitter users who spotted the Google glitch.Not so good however is the news that Greggs' share price has dropped (Editor).
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
