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Comment : “In the run up to 2012 the competition to stand out from the crowd will be fierce” / Protravel

by on May 17, 2012

Graham Howarth of Protravel comments ... At last we are seeing some creative thinking from non-sponsors of London 2012 such as Subway and FedEx looking to capitalise on the event and the feel-good factor it is expected to bring without paying for official endorsements and without breaking the rules.  But we have yet to see many creative promotional ideas from such brands linked to their advertising campaigns.

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