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Greggs

“Brexit, brands, and the fear of the future” / The Futures Company

by on July 1, 2016

By Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company

The Brexit referendum vote has already caused the pound to plummet to 30-year lows on foreign exchange markets and billions of pounds wiped off share values. Socially, we’ve seen racist harassment and vandalism.

There have also been the first signs of what a post-Brexit EU might look like in other spheres, as British-based researchers are asked to remove themselves from collaborative EU research proposals.

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Retail Research – Five stores a week are closing on Scottish shopping streets : Local Data Company

by on October 17, 2015

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Latest : Sky, British American Tobacco, Compass Group, Taylor Wimpey, Greggs

by on July 29, 2015

Sky has reported growth in sales and profits for its full year, as it added 973,000 new customers.

British American Tobacco has reported group revenue up by 2.4pc in its first-half at constant currency, although profits were down due to an adverse exchange rate.

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New survey shows that Brits prefer Greggs to Caffè Nero, Costa and Starbucks

by on March 23, 2015

Starbucks might be the king of coffee shops, and Costa might wear the crown in the UK, but it turns out British people are more partial to a hot beverage from Greggs.

The bakery chain scored highest for value in a national poll of 4,500 people, ranking second on friendliness of staff, speed of service and store cleanliness.

Overall, Greggs performed better than Caffè Nero, Costa and Starbucks, bested only Pret A Manger, according to the Market Force Information survey, which asked consumers about their satisfaction in eight categories at a range of coffee shops and whether they would recommend the brands to others.

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The big Greggs ‘scum’ blunder : Phil Stelter, MD Unique Digital comments

by on August 20, 2014

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“The front page of Google is your shop front, arguably more important for a lot of businesses than the physical store.

“Mistakes do happen, but it’s vital brands care tend to their online presence with the same attentiveness – would graffiti be left on the front of a Greggs shop, or removed as soon as possible? “Brands which plan marketing activities in real time are at a major advantage in this point. If Greggs is really on the ball, it could respond with an agile marketing campaign.”

Phil Stelter, managing director, Unique Digital

Phil - I am happy to report that Greggs' communications team was quick to respond with a good-humoured response to Twitter users who spotted the Google glitch.Not so good however is the news that Greggs' share price has dropped (Editor).

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Video : Greggs puts its coffee to the test in #TopSecret campaign

by on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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Latest news about Morrisons, Tesco, Greggs, The Restaurant Group and M&S

by on January 10, 2014

Morrisons share price slides as it warns on profit
Wm Morrison boss Dalton Philips said it missed out on the usual seasonal surge in footfall over Christmas because of competition from discounters and the lack of an online presence, as the supermarket chain was forced to issue a profit warning.

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Greggs, Uncommon Knowledge, Mobile Gaming & Gambling Summit, Flashtalking, Hot redhead girl

by on August 8, 2013

  1. Two passes to the Mobile Gaming & Gambling Summit for the price of one | TheMarketingblog

    You have until tomorrow to get two passes to the Mobile Gaming & Gambling Summit for the price of one – a saving of £495. To purchase your 2-4-1  See on themarketingblog.co.uk

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Ken McMeikan to leave Greggs for Brakes Group

by on December 10, 2012

Greggs chief executive Ken McMeikan is to leave the company to take up the top job at food service supplier Brakes Group.

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