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Nielsen strengthens global footprint for mobile campaign measurement

by on October 12, 2015

Nielsen Digital Ad Ratings mobile measurement launches in UK, offering comparable metrics to meet the needs of rapidly-growing digital advertising marketplace

Today Nielsen has added six countries to its global footprint for mobile measurement in Digital Ad Ratings, the industry-standard for independent, TV-comparable digital campaign measurement. In addition to the US and Canada, mobile campaign measurement will now be unlocking value for clients in the UK, France, Germany, Italy, and Australia - with Brazil to launch by the end of the year.

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JICWEBS publishes best practices guidelines to tackle online ad fraud

by on June 18, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.

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ad:tech London / Meet with the MailOnline, MediaCom,The Drum, BIMA, MMA, GroupM, IDM, American Airlines

by on September 11, 2012

Meet with theMailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines and many more to discuss strategy for free at the ad:tech London exhibition 19-20 September 2012, the National Hall, Olympia.

Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that's the best argument for attending this year's content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.   ad:tech London

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Meet with the MailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines at ad:tech London in September

by on August 13, 2012

Meet with the MailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines and many more to discuss strategy for free at the ad:tech London exhibition 19-20 September 2012, the National Hall, Olympia.

Contact ad:tech London

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ad:tech London 2012 / Are you figuring out your digital strategies and assessing which technologies and trends are just passing fads?

by on August 6, 2012

Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012.

Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.

[more…]

DG and 24/7 Media announce strategic partnership / MediaMind

by on April 14, 2012

MediaMind and DG have announced that GroupM and 24/7 Media, WPP’s marketing technology company have endorsed DG and MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide.

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Movers & Groovers / Smartclip, Carat, GroupM, Hearst Magazines UK,Twitter,Yahoo, Last.fm,Mindshare,PHD,Rightster,

by on April 6, 2012

Carat has appointed Mark Brennan to head of mobile from his role as emerging platforms director at MEC.

GroupM has made Chris Copeland, formerly head of GroupM Search, chief executive of new innovation unit GroupM Next. Cary Tilds, currently leader of digital media operations at GroupM-owned Mindshare North America, takes up the post of chief innovation officer. [more…]