Nielsen Digital Ad Ratings mobile measurement launches in UK, offering comparable metrics to meet the needs of rapidly-growing digital advertising marketplace Today Nielsen has added six countries to its global footprint for mobile measurement in Digital Ad Ratings, the industry-standard […]
Nielsen strengthens global footprint for mobile campaign measurement Read More »
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
JICWEBS publishes best practices guidelines to tackle online ad fraud Read More »
Meet with theMailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines and many more to discuss strategy for free at the ad:tech London exhibition 19-20 September 2012, the National Hall, Olympia. Many brands are still figuring out their digital
Meet with the MailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines and many more to discuss strategy for free at the ad:tech London exhibition 19-20 September 2012, the National Hall, Olympia. Contact ad:tech London
Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012. Find out how
MediaMind and DG have announced that GroupM and 24/7 Media, WPP’s marketing technology company have endorsed DG and MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide.
DG and 24/7 Media announce strategic partnership / MediaMind Read More »
Carat has appointed Mark Brennan to head of mobile from his role as emerging platforms director at MEC. GroupM has made Chris Copeland, formerly head of GroupM Search, chief executive of new innovation unit GroupM Next. Cary Tilds, currently leader
