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“Why the Blog Post Is the New Ad Unit” – Guest Post by Steve Hall

by on April 4, 2013

online-ad-unit

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness.

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace.Social media was all the rage, and blogging was, well, old and worn out. [more…]