TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Guinness

“Brands and agencies realise the value of capturing, controlling, shaping and amplifying the social content that matters to them” / TINT

TINT, http://www.tintup.com/ a global technology platform that collects moderates and curates social content from across the world and displays it anywhere, has launched in Europe and will run its regional operations from London. TINT is trusted by over 45,000 brands

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New Guinness film ‘Sapeurs’ is superb. Gets a “dressing with class” award from theMarketingblog

‘La Societé des Ambianceurs et des Personnes Élégantes’ translates as ’The Society of Elegant Persons of the Congo’ and they earn every bit of it, as you’ll see from the ad itself. This new commercial forms part of Guinness’s “Made of

New Guinness film ‘Sapeurs’ is superb. Gets a “dressing with class” award from theMarketingblog Read More »

Guinness have got problems with their marketing ploy as backlash gathers force

From www.irishtimes.com – Calls for last orders on boozy affair.  It’s a celebration of “great people who make things happen”, suggest supporters of Arthur’s Day. Those calling for last orders on the boozy affair, meanwhile, insist it is a crass exploitation

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You may need a Guinness to wash away that lump in your throat after this heartstring-pulling commercial

A new advert by Guinness is raising catching people’s attention, and you don’t have to love the black Irish drink to appreciate its heartwarming nature. Created by BBDO New York, the ad features a group of wheelchair basketball players with

You may need a Guinness to wash away that lump in your throat after this heartstring-pulling commercial Read More »