H&C News
Center for Exhibition Industry Research, CEO Cathy Breden tells exhibition organisers to experiment with different models - there will be different ways for people to come together in the future.
Regular readers of theMarketingblog will be familiar with the regular praise we heap on the hospitality and catering industry news media owner H&C News. As media owners ourselves, we admire the way they seem to read into what their market needs rather than just report on it. [more…]
The International Convention Centre Wales at the Celtic Manor Resort has confirmed the first ever event to take place at the new venue, two years ahead of its opening in 2019. Celtic Manor will play host to the Hospitality & Catering EXPO in July 2018 and 2019, the latter marking the inauguration of ICC Wales.
H&C EXPO will be a new two-day conference and exhibition bringing industry professionals and suppliers together from all over the UK. The show will provide exhibitions stands, masterclasses, product demonstrations and roundtables as well as an innovative hosted buyer programme. [more…]
Hospitality & Catering News is to launch its first interview section where the industry’s top players will share their news, views and wisdom first-hand.
Run by Hospitality & Catering News’ new interviews editor and hospitality journalist Emma Eversham, the section, titled ‘5 minutes with…’ will be a light-hearted yet informative insight into the people driving the industry forward.
The media landscape has changed dramatically in recent times and savvy media owners have adjusted their media propositions accordingly. The need to make such adjustments is probably best reflected through B2B media, business people who need information source it through their desktops and/or numerous handheld devices.
Google will be the first point of call in most instances leading to the most relevant information source. Keeping up to date with business news and information is provided through email newsletters. One of our favourites is the stark H&C News.
It will never win any design awards but it does deliver just what most business people want, simple headline copy that can be scanned for relevant content quickly.
As regular readers of theMarketingblog will know we often find and report on articles at H&C News
What is a “brand promise”?
It’s simply what it says it is, a promise from the brand to its customer. They are shaped by many factors. The brand offer, the marketplace it operates in, the capability of the brand and in some cases the promises of competing brands.