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Shaken & Stirred - Influential Brand Profiling and Positioning

Heinz

“No-one should expect to wait four months to get paid” / ‘Abuse’ of suppliers

Small firms are being ‘plagued’ by a poor payment culture, with some respected household brand names ‘abusing’ their suppliers, it was claimed last night. The accusations came as it emerged that US consumer giant Heinz has more than doubled the

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Moët & Chandon, We Are Social & Roger Federer – “This is a feel-good campaign which people all over the world are really getting excited about”

Premium champagne brand Moët & Chandon is working with global social media agency We Are Social on a campaign to celebrate extraordinary moments happening to people all over the world. The campaign, #MoetMoment, aims to position Moët & Chandon as

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IAB research proves social media drives ROI for FMCG brands – Heinz, Kettle and Twinings

Study shows 90% of consumers would recommend a brand after interacting on social media www.iabuk.net London 4th July 2013: Research released today by the Internet Advertising Bureau UK (IAB) demonstrates the effectiveness of social media for driving brand sentiment, enhancing

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FMCG latest from FDIN .. Waitrose, On The Menu, Co-creation, Heinz, Walkers Deep Ridged,

WAITROSE OPENS FIRST STORE IN NORTH NORFOLK Waitrose has opened its first store in North Norfolk.The Cromer Road store in North Walsham was officially unveiled on November 29th by the Mayor of North Walsham, Dave Robertson. The Mayor said: “I’m absolutely

FMCG latest from FDIN .. Waitrose, On The Menu, Co-creation, Heinz, Walkers Deep Ridged, Read More »