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Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

by on October 10, 2012

Procter & Gamble’s flagship laundry brand undertakes new global marketing direction

Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel detergent and Ariel Stain Remover, marking a departure from the historic demo-led, proof of performance campaigns, to a focus of using storytelling to emotionally engage audiences. This approach recognises the shift in the modern consumer’s expectations of new brand campaigns. [more…]

Paddy Power adds two senior hires to its marketing team

by on August 14, 2012

Paddy Power is delighted to announce two senior appointments to its marketing team as it continues to develop and strengthen its global marketing capability. Danny Russell joins as Insight Director and Robin Auld joins as Brand Director. Both will start with the company on 15 October 2012 and will report to Paddy Power’s Marketing Director, Christian Woolfenden.

Danny was previously Marketing Strategy Director for BSkyB where he was responsible for all market, consumer and content research, as well as competitor intelligence, customer engagement, insight, and segment strategy. Prior to that he was Planning Manager for British Airways, having also held marketing research roles for Boots Healthcare International and Kraft Jacob Suchard.

Robin has spent the past two years working on a consultancy basis, acting as the Sales and Marketing Director for Domino’s Germany whilst also serving as a non-executive director for Deliverance Ltd and Franchise Brands Worldwide. He was previously the Sales and Marketing Director for Domino’s UK, and has also worked in a variety of marketing positions for HeadlightVision Ltd, Carlsberg-Tetley UK, Whitworths Ltd, and Walkers Smiths Snack Foods Ltd.


Cognito appoints Andrew Marshall as Managing Director EMEA

by on April 12, 2012

Cognito, the specialist communications and marketing consultancy for the financial services industry, has appointed Andrew Marshall as its new Managing Director for EMEA, based in London.

Established in 1999 and exclusively focused on financial services, Cognito has wholly-owned offices in London, New York, Los Angeles and Singapore, with clients including Bloomberg, SEB, Intel, DTCC and SWIFT.