Get in Touch

Hitachi

Customer generation business, Lead Tech to create 70 new jobs following move

Customer generation business, Lead Tech to create 70 new jobs following move

by on December 13, 2016

(L-R) Nigel Borwell and Paul Walsh, founders of Lead Tech.

Lead Tech, the ambitious customer generation business, today announced plans to create 70 new jobs in West Yorkshire and grow turnover to £16m as it completed a move to bespoke offices in Wharfedale.

Based in Otley since it was founded in 2008, Lead Tech has decamped to new, prestigious premises close-by at the Pool Business Park, Pool-in-Wharfedale.

Lead Tech works with financial services companies, like RBS, Metro Bank, Hitachi, Tilney Bestinvest, Aldermore and St James Place, connecting them with new customers using a combination of digital marketing, innovative technology and human interaction.

[more…]

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

[more…]