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83% of millennials are more likely to visit Gucci than those over 35s

Aspirational millennials set luxury fashion in their sights Traditional designers capitalising on millennial money through digital 83% of millennials are more likely to visit Gucci than those over 35s Louis Vuitton and Supreme partnership drove 23% increase in brand searches[i]

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Research : UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum

Nigel Wilson, managing director of Hitwise writes … With this week’s Advertising Association and Warc expenditure report increasing its 2016 growth forecast to 5.2%, despite economic impact such as Brexit, we can clearly see continued industry growth and marketers acknowledgment

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“Should retailers be looking at mobile only rather than mobile first?”

Paul Skeldon, Internet Retailing writes     ….   Boffins at the IMRG have been watching a steadily growing gulf emerge in terms of growth between online-only retailers and omni-channel retailers. According to the men in white coats, there is a widening

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Hitwise reveals 60% of travel searches begin on mobile

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices,

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Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

Mobile shoppers drive changing trends in retail purchases Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.

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Research : “Brexit is driving concern across the entire country in terms of how it will impact peoples’ lives and future ambitions” … Hitwise Post Brexit Report

Research from Hitwise, a division of Connexity, today reveals how post Brexit online behaviour highlights the concerns people have about how the latest political developments will affect their everyday lives. Key trends are particularly evident across financial and travel related

Research : “Brexit is driving concern across the entire country in terms of how it will impact peoples’ lives and future ambitions” … Hitwise Post Brexit Report Read More »