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*Data alert* – Blue Planet II’s role in awareness of plastic in oceans revealed

*Data alert* – Blue Planet II’s role in awareness of plastic in oceans revealed

by on January 5, 2018

As the Government works towards 2018 being the year we “Turn Back the Tide on Plastic Waste”, today they publish a report calling for a strict tax on disposable packaging.

But, what will really make the difference to how we tackle environmental issues as a society? And does David Attenborough have the answer? [more…]

Uber data – app still beating rivals [License appeal decision today]

by on October 13, 2017

Today is the deadline for Uber to file its appeal against TfL stripping the taxi firm’s London license.

Since the TFL decision, Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services. [more…]

83% of millennials are more likely to visit Gucci than those over 35s

83% of millennials are more likely to visit Gucci than those over 35s

by on February 16, 2017

Aspirational millennials set luxury fashion in their sights

Traditional designers capitalising on millennial money through digital

  • 83% of millennials are more likely to visit Gucci than those over 35s
  • Louis Vuitton and Supreme partnership drove 23% increase in brand searches[i]
  • 45% increase in website traffic to luxury fashion retailers over the past three years

[more…]

Research : UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum

Research : UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum

by on October 26, 2016

Nigel Wilson, managing director of Hitwise writes ...

With this week's Advertising Association and Warc expenditure report increasing its 2016 growth forecast to 5.2%, despite economic impact such as Brexit, we can clearly see continued industry growth and marketers acknowledgment of media consumption today. With ad spend reaching a record £9.9bn in the first half of 2016, it is now more important than ever for marketers to create ads with value for their target audiences.

The fact is, consumers don’t dislike all adds. They tend to ignore the ones that are irrelevant and obstructive to their digital experience - and far too many ads today meet one or both of those criteria’s. Today’s wealth of data and insights means this isn’t acceptable anymore, marketers should be serving ads that are contextually relevant, useful and engaging to the consumer.”

[more…]

Hitwise reveals 112% increase to holiday rental sites

Hitwise reveals 112% increase to holiday rental sites

by on October 12, 2016

Hitwise today reveals that there has been a 112 per cent increase over the past three years in visits to holiday rental sites, such as Airbnb and HomeAway – a growing industry predicted to reach $169.7 billion by 2019.

Based on the online behaviour of 3 million UK consumers, the Hitwise research found that a high proportion of visits to holiday rental sites originated from social media channels, reflecting the value of share-ability in sites such as Twitter and Facebook for would-be travellers.

[more…]

“Should retailers be looking at mobile only rather than mobile first?”

“Should retailers be looking at mobile only rather than mobile first?”

by on August 12, 2016

Paul Skeldon, Internet Retailing writes     ....   Boffins at the IMRG have been watching a steadily growing gulf emerge in terms of growth between online-only retailers and omni-channel retailers.

According to the men in white coats, there is a widening gap between pure-play online only retailers and the omni-channel players when it comes to online sales – and the key difference is the former’s focus on mobile.

Since last July online-only retailers are up +24.8% year-to-date (Jan to June) and multichannel retailers back on +9.5%.

[more…]

Hitwise reveals 60% of travel searches begin on mobile

Hitwise reveals 60% of travel searches begin on mobile

by on August 10, 2016

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.

The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.

Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.

[more…]

Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

by on August 2, 2016

Mobile shoppers drive changing trends in retail purchases

Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.

The Hitwise research, based on the online activity of 3 million UK shoppers, found 77% of online searches that focus on price match and 84% of online searches that focus on reviews, begin on a mobile device. This compares to an average 62% of all retail searches that are initiated on a mobile device. These findings show savvy Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase. [more…]

Research : “Brexit is driving concern across the entire country in terms of how it will impact peoples’ lives and future ambitions” … Hitwise Post Brexit Report

Research : “Brexit is driving concern across the entire country in terms of how it will impact peoples’ lives and future ambitions” … Hitwise Post Brexit Report

by on July 21, 2016

Research from Hitwise, a division of Connexity, today reveals how post Brexit online behaviour highlights the concerns people have about how the latest political developments will affect their everyday lives.

Key trends are particularly evident across financial and travel related searches, demonstrating that Brits are taking matters into their own hands to find answers. This goes one step further with searches to join one of the parties represented in the House of Commons increasing by 7,000 per cent.

[more…]

Brits get by with a little help from their friends

by on June 15, 2016

Hitwise, a division of Connexity, reveals a dramatic shift in Brits turning to their peers to access goods and services. Revealed in a report released [more…]