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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

by on July 26, 2016

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

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Disrespectful and ‘offensive’ blunder : H&M has come under fire for selling a striped scarf

by on January 9, 2016

H&M sparks fury for selling 'offensive' striped scarf which looks like Jewish prayer shawl

  • H&M is selling a £12.99 scarf which looks like the tallit prayer shawl
  • It has the same striped design and knotted ends as the 'ritual item'
  • Twitter found the fashion design disrespectful and 'offensive'
  • H&M has apologised for any offence caused

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Watch : H&M’s latest campaign for summer 2015

by on May 6, 2015

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#HMHoliday campaign video : “It don’t mean a thing if it’s not got that swing”

by on December 2, 2014

Merry Christmas from @ladygaga and @itstonybennett. Watch our #HMHoliday campaign here

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“Consumers are paying for premium and economy products over the mid price products” / Fiona Wyatt, Talking Men’s Shoes

by on August 7, 2014

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Performics EMEA wins Best Agency at European Search Awards 2014

by on April 10, 2014

Performics EMEA @Performics_EMEA has beaten off stiff competition from search and digital agencies across the region to win the most coveted search award in the region: Best Agency at the European Search Awards. This is the second time that ZenithOptimedia’s performance marketing network has won Best Agency of the Year at the European Search Awards, having picked up this prestigious award in 2012.

At the gala ceremony in Reykjavik, Performics Spain also won Best Use of Social Media in a Search Campaign for their work with Toyota.

The European Search Awards (www.europeansearchawards.com) is an international competition that celebrates the very best in paid and organic search, digital and content marketing in Europe. The awards are now in their third year and Performics EMEA has won awards every year since the competition’s inception. [more…]

If David Beckham can get away with it for H&M why not Ashley?

by on February 25, 2014

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Want to know about a big gamble with t-commerce at the Super Bowl

by on January 30, 2014

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All about : Oven Apprentice, New App For Home Cooks, Outdoor Plus, Suzanne Hodgins, Office Fitness, Table Tennis Meeting Table

by on January 16, 2014

Movers & Groovers : Outdoor Plus, has appointed Suzanne Hodgins as Head of Marketing, marking another significant step in the rapid growth of Outdoor Plus, specifically in the DOOH space.

Hodgins will report into Steve Atkinson, Commercial Director and will be responsible for marketing communications and new business. [more…]

Women for Women / Model Jennie Runk says it’s time we stopped obsessing about size

by on August 15, 2013

From www.bbc.co.uk - "Plus-size" model Jennie Runk, who is fronting clothing chain H&M's beachwear campaign, says it's time we stopped obsessing about size.

When H&M hired a "plus-size" model to show off the range of sizes for its beachwear, the ad campaign caused much discussion. Model Jennie Runk says it's time we stopped obsessing about size.

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