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Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

by on May 12, 2016

Rockpool Digital finds four out of five people think shopping isn’t a personalised experience, but majority want joined-up online and in-store approach

UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.

Near-universal mobile phone access, social media and the birth of the Internet of Things are hampering attempts by retailers to create a truly omnichannel customer shopping experience. Personalisation is crucial to success, but according to the survey a massive  80% of customers still don’t see evidence of it in their on and offline shopping visits.

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Research : Quarter of consumers label well-known grocery brands ‘too expensive’ to buy / Southpaw

Research : Quarter of consumers label well-known grocery brands ‘too expensive’ to buy / Southpaw

by on May 6, 2016

Shoppers are shunning some household-name grocery brands because they believe their products are too expensive, according to research from creative communications agency Southpaw.

1,000 UK-based consumers* were asked which brands they buy less frequently now than they did five years ago, or have even stopped buying altogether. Some 14% cited Cadbury’s, followed by Birds Eye and Heinz (both 12%).

Other brands which feature in the top 10 include Coca-Cola, Walkers Crisps, Mr Kipling, Ribena, PG Tips, Kingsmill and Robinsons.

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‘Social newsroom’ – A clever concept and name for this new Cake partnership with Socialyse

by on March 14, 2015

Socialyse Powered By Cake is based in Soho, London

Socialyse Powered By Cake is based in Soho, London

Havas Media Group UK (HMG UK) has announced new integrated social unit offering, which will see its brand experience agency @CakeGroup partner with its social media company, @Socialyse . The unit is launching after several client wins including boy band One Direction, Honda, Weetabix, AXA, Nest and recently won HMG UK client O2.

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“NTT Com’s Enterprise Cloud solution has significantly strengthened and upgraded our global system for collaborative product development” said Honda’s Mikiya Fujita

by on November 18, 2014

Honda Motor Company has deployed NTT’s private cloud platform in a bid to reduce annual operating costs and strengthen communication between the company’s supplier network.

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Now an interactive commercial : Honda ‘The Other Side’ – Trailer

by on November 2, 2014

What kind of person drives a Honda? Apparently any kind. A new, interactive commercial by the car company shows a double-sided story. While watching the commercial on a special YouTube landing page, you can press the “R” button on your keyboard in order to switch between story lines.

Everyone has another side. Find out more at http://www.hondatheotherside.com

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New proofing capability enables collaboration across all print, web and audio-visual assets – anywhere, anytime

by on September 26, 2014

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Marketing Nuggets : Carling’s, Superdrug, Honda, Kinetic Worldwide, Yeo Valley

by on April 18, 2014

UK Marketing. Collection of special articles. Enjoy...

Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Get your success story loaded in theMarketingblog.

Call today! Will Corry 01784 434 412  will@themarketingblog.co.uk

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Please take our word for it – ‘This must be a really good commercial’

by on October 5, 2013

From raindrops on the face to sun on the cheek to the brilliance of flowers to an explosion of colour to time with friends on the beach, this must be a really good commercial.

New work from McCann Worldgroup for Honda's SH Mode 125 scooter

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A behind the scenes look at how the opening chase scene in Skyfall was filmed

by on November 16, 2012

"Skyfall," the latest James Bond film, has now opened and it's likely to be amajor hit.
To create some buzz, Honda, which provided the film's motorcycles, produced a behind the scenes look at how the opening chase scene was filmed.
It all started at an old military facility, where the stunts were planned and practiced, before the crew
headed to the rooftops of Istanbul to get the real thing on film.
Watch the video on YouTube,

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BOTTLE teams up for growth

by on September 26, 2012

BOTTLE, the PR agency rooted in its goal to make PR accountable, through excellence, today announces its new structure and team changes, to complement the agency's growth and future aspirations. [more…]