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Schools PR Headache : Minced beef sold at up to 240 schools in Leicestershire is pulled from the menu

by on March 4, 2013

Less than a 1% trace of horse DNA was found in the minced beef

Minced beef has been removed from all school canteens in Leicestershire after tests showed it contained traces of horse DNA.

In a message to parents , Leicestershire County Council said it was taking "prudent action" but insisted there is "no health risk". "The vast majority of food we supply is Red Tractor assured and we will continue to regularly seek assurances from our school food suppliers to ensure that they comply with legislation," it said. "The council only uses food produced within the UK but sought reassurances for two items which aren't processed on site by the supplier." [more…]

Tesco pulls value spaghetti bolognese off shelves over horse meat fears

by on February 8, 2013

Trolleys are stacked outside a Tesco store in Hammersmith, west London October 3, 2012. REUTERS/Paul Hackett

(Reuters) - Tesco said on Wednesday it had pulled its own-brand frozen spaghetti bolognese from its stores as a precaution after the manufacturer Findus withdrew a beef product on the advice of its supplier.


Video : Big question – where did Tesco hide the horse?

by on January 26, 2013

  • Here we go, a first look at what Wieden & Kennedy has in mind for Tesco's ads.
  • In Wieden & Kennedy's first ever spot for they bring to life the character of Borg, the subject of Lisa’s fantasy, as she imagines who it is that’s doing her shop.


Laughter Spot : Ten great horsemeat puns….thanks to Richard Goard

by on January 16, 2013

Sample of Tesco Everyday Value Beef Burgers showed about 29% horse meat relative to beef content....

A woman has been taken to hospital after eating horse meat burgers. Her condition is said to be stable.

I expect this only relates to those mini-burgers you have as snacks. You know, the horse d'oeuvres = horse ovaries ...thanks Dewald

I get all my horsemeat from an independent dodgy butcher.

and not so funny ... Horse meat discovery knocks £300m off Tesco market value