Hospitality & Catering News
Digital technologies have for nearly two decades fundamentally altered the nature and function of media, reinventing age-old practices of communication, challenging traditional media and its privileged role as gatekeepers of news and entertainment.
Hospitality & Catering News is to launch its first interview section where the industry’s top players will share their news, views and wisdom first-hand.
Run by Hospitality & Catering News’ new interviews editor and hospitality journalist Emma Eversham, the section, titled ‘5 minutes with…’ will be a light-hearted yet informative insight into the people driving the industry forward.
The regularity of our reporting on social media at B2B website Hospitality & Catering News might lead some to think we are receiving large quantities of champagne from them, sadly not the case. We monitor a number of social sites and this is one we find to be particularly ‘engaging’.
We took a peek this morning on our trawl through some of our favourite’s and found this, but how can one bottle of champagne garner such a response, and a very engaged response too for that matter?
As regular readers will know we occasionally post news from and feature the B2B website Hospitality & Catering News, last year for example we were particularly impressed with their ‘Social Media Crusade’.
The convergence of social media with wider digital media offers marketers reach beyond what is possible through any other media and is well reported and [more…]
The enigma of social media marketing adoption was once again addressed by B2B publisher Hospitality & Catering News recently at one of their roundtable events.
Under the #HandCSocial banner Hospitality & Catering News with sponsor partners Armourcoat and C&C Catering Equipment seem to be on a crusade to better understand and report on their industry’s use of social media.
The adoption of social media as a marketing channel by restaurants emphasises the gap between the masters of the art and the dabblers or those that ignore it, at their peril. The gap is wide and those that need it least, being already very successful, seem to be the best practitioners.
Twitter accounts we particularly enjoy following include Michel Roux Jr, Raymond Blanc and Cyrus Todiwala. All inject their unique personalities into their tweets and this makes for an enjoyable and engaging experience for their followers. None need to do this to fill their restaurants or build their profiles, they choose to embrace a communication channel that their customers and target audience relish using engage with them there.
The increasingly dynamic hospitality sector in the north of England has been widely reported across many media.Barometers such as new restaurant openings underline this recognising not just the volume of openings but also the diversity.
The range of restaurant choices now satisfies almost every multicultural option and price point.
Readers' Choice, we just love the way Hospitality & Catering News takes the time that their reader's spend reading articles through Google Analytics to set their Top 15 product pages in 2014.
Pages views would have been much simpler and quicker, but by also applying time spent on page a far more valuable metric is applied. The qualitative nature of the measurement shows what people are really spending their time reading, so well done H&C News and all their advertiser's that make the cut. [more…]
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