TheMarketingblog

hospitality

New Research : Hospitality leads digital transformation of luxury category … Zenith

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today. Across all

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Convene Magazine report on the exhibition industry’s need for different events

Center for Exhibition Industry Research, CEO Cathy Breden tells exhibition organisers to experiment with different models – there will be different ways for people to come together in the future. Regular readers of theMarketingblog will be familiar with the regular

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Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down

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Technology in hospitality : Consumers’ expectations have shifted to view technology as a necessity not a novelty

Technology in hospitality ‘not meeting expectations’ By Ruth Williams, 04-Jun-2015 Technology in pubs, bars and clubs is perceived as improving the customer experience by 52 per cent of people and as many as 67 per cent of people in the

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