hospitality
Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, has appointed Milton Keynes based integrated marketing agency Clarity @WeCreateClarity as its lead creative agency without going to pitch.
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.
Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.
Center for Exhibition Industry Research, CEO Cathy Breden tells exhibition organisers to experiment with different models - there will be different ways for people to come together in the future.
Regular readers of theMarketingblog will be familiar with the regular praise we heap on the hospitality and catering industry news media owner H&C News. As media owners ourselves, we admire the way they seem to read into what their market needs rather than just report on it. [more…]
The International Convention Centre Wales at the Celtic Manor Resort has confirmed the first ever event to take place at the new venue, two years ahead of its opening in 2019. Celtic Manor will play host to the Hospitality & Catering EXPO in July 2018 and 2019, the latter marking the inauguration of ICC Wales.
H&C EXPO will be a new two-day conference and exhibition bringing industry professionals and suppliers together from all over the UK. The show will provide exhibitions stands, masterclasses, product demonstrations and roundtables as well as an innovative hosted buyer programme. [more…]
Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down and talking.
In essence what an advertiser wants to be confident of when planning and booking a campaign or schedule, is, that the placements will reach their target audience, with a relevant message, that will resonate with the target audience. But how can this be ensured? [more…]
A survey of operators in the UK hospitality industry has found that 49% plan to vote leave in next week’s EU Referendum, whilst 43% plan to vote remain and 7% are still undecided. 1% did not indicate.
The survey by RPBi, the hospitality data and news specialist, found that the majority of recipients – whether voting to leave or to remain – believe a leave vote would have a ‘negative impact on the economy’.
The B2B survey, which was conducted from 10-15 June 2016, received 1,915 responses from operators across all sectors of hospitality.
Zapper’s pioneering CRM platform reaches 55,000 diner rate and reviews in first 3 months – over 90% are positive!
Venues in the hospitality industry are beginning to understand the speed, simplicity and advantages of switching to mobile payments. Zapper, the fast growing global data insights solution, enabled by mobile payment, now offers venues the ability to view and privately respond to customer feedback.
With over 55,000 UK rate and review comments since the feature launched in October 2015, Zapper has encouraged over 90% of users to leave feedback when paying with the app. Research also suggests 4 in 5 reviews show a positive experience. Looking at the 1% rule for digital interaction, Zapper users are also 3x more likely to leave a written comment with their rating, of which 9/10 comments are positive!
The #HandCSocial Crusade to share knowledge and learning in social media across the hospitality, catering and foodservice industry is gaining influential new followers.
Technology in hospitality 'not meeting expectations'
By Ruth Williams, 04-Jun-2015
Technology in pubs, bars and clubs is perceived as improving the customer experience by 52 per cent of people and as many as 67 per cent of people in the 24-35 age group, as consumers’ expectations have shifted to view technology as a necessity not a novelty. [more…]
Are you making the most of social media? 7 in 10 UK adults log into their social media accounts every day, according to Ofcom. According to eMarketer, by next year (2015), more than half of those using a mobile phone will access social networks on their mobile devices.
Whereas in the past hospitality and leisure companies would advertise in (local) newspapers or through expensive TV adverts, today, (mobile) social media provides new opportunities – and is vital – for marketing and customer engagement on a much more personal level. Whether you run a local pub, bar, catering company, hotel, international coffee shop or restaurant chain, social media can add real value to your business – if done right.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
By Bill Portlock, founder and CEO, 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
Meetings PR has changed significantly since the pandemic and lockdown began.