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McDonald’s, Starbucks, Just Eat and Pizza Rosa / Are you making productive use of social media? /  Jeanette Carlsson, CEO, @newmedia2.0 Ltd

McDonald’s, Starbucks, Just Eat and Pizza Rosa / Are you making productive use of social media? / Jeanette Carlsson, CEO, @newmedia2.0 Ltd

by on January 8, 2015

Are you making the most of social media? 7 in 10 UK adults log into their social media accounts every day, according to Ofcom. According to eMarketer, by next year (2015), more than half of those using a mobile phone will access social networks on their mobile devices.

Whereas in the past hospitality and leisure companies would advertise in (local) newspapers or through expensive TV adverts, today, (mobile) social media provides new opportunities – and is vital – for marketing and customer engagement on a much more personal level. Whether you run a local pub, bar, catering company, hotel, international coffee shop or restaurant chain, social media can add real value to your business – if done right.

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Women for Women : Full shortlist for 2014 Women 1st Shine Awards

Women for Women : Full shortlist for 2014 Women 1st Shine Awards

by on August 13, 2014

Regular readers will know our 'Women for Women' section recognises the achievements of women in marketing and yet again we have found a feature in Hospitality & Catering News that hits the nail on the head in recognising and celebrating the achievements of women in senior roles in the tourism and visitor economy sector, see -

Full Shortlist for 2014 Women 1st Shine Awards.

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Women for Women : Women make up almost 60% of the hospitality, leisure, travel and tourism workforce but only just 6% of board-level directors are female

by on June 7, 2014

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From the Flock. blog – The big marketing idea for the hospitality industry

by on December 5, 2013

By Katarina Nielsen ... In an article that we published earlier this year we suggested that marketers could learn from how luxury hotels share information and data internally, to improve their own marketing integration and effectiveness.    Read on,,,.

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Brut Man Up with new Super League deal

by on April 2, 2013

Iconic male grooming brand BRUT are proud to officially announce an exciting partnership with Super League Europe (SLE), becoming Official Aftershave and Official Deodorant of Super League. The agreement will see a campaign activated across all fourteen Super League clubs.

BRUT will receive a comprehensive range of sponsorship assets including extensive in-ground advertising through perimeter boards, match-day programme advertising, interview backdrops and referee sleeve patches; as well as ticketing, hospitality, exclusive promotions and access to Super League players.

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Screenmedia is changing the way people connect with brands : Screenmedia expo 2012

by on March 6, 2012

Screenmedia expo 2012: THE digital screenmedia, marketing and technology show

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