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Studio Black Tomato launches their ‘Garden to Plate’ film for Belmond | Luxury Hotels, Trains and River Cruises

by on October 11, 2018

Content creation and marketing agency, Studio Black Tomato, today launches a new film for luxury hotel group, Belmond | Luxury Hotels, Trains and River Cruises.

Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign - designed to raise awareness of their philosophy of cuisine and commitment to championing sustainability.

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[Watch] : Studio Black Tomato launch brand repositioning for Hotel Okura Amsterdam

by on August 1, 2018

Content creation and marketing agency, Studio Black Tomato, today launches repositioning work for Hotel Okura Amsterdam. One of the world’s leading hotels, Studio Black Tomato has created a new and clearer brand story for the business.

A well-respected hotel company with corporate clients, it risked being overlooked by the luxury-leisure audience, so a welcomed refresh has extended the brand’s appeal to other travellers, whilst improving internal communications. Studio Black Tomato ran a two-day branding workshop, with senior management members of Hotel Okura Amsterdam, to pinpoint the unique essence of the brand and map out how this could inform their new positioning.

The Hotel Okura, Amsterdam footage can be found here:

https://vimeo.com/269174116/1a8744a6d9

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Infographic : “The real cost of doing your own advertising”

Infographic : “The real cost of doing your own advertising”

by on August 1, 2016

Advertising is one of those things that you simply must do for your business if it is to achieve success, but it's also something to which different businesses may take drastically different approaches.

Of all of the questions to ask yourself about your business advertising, one of the biggest will be whether to farm out the responsibility to an external advertising or marketing agency, or instead do your company's advertising yourself.

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Thought leadership in social media – an initiative from Hospitality and Catering News

Thought leadership in social media – an initiative from Hospitality and Catering News

by on March 4, 2015

We recently reported on an initiative from Hospitality and Catering News demonstrating thought leadership through research of the adoption and use of social media by restaurants, hotels, contract caterers and other providers of hospitality and catering services in their industry.

Now they have taken things a step further by holding a Roundtable event to discuss the findings of their research with a group of leading figures representing their industry. The event drew delegates from Twitter UK, a board director of Westbury Street Holdings/BaxterStorey, Mridula Baljekar award-winning cookbook author plus many other notable figures.

Copies of the report are available to readers of theMarketingblog and can be requested by sending an email to Hospitality and Catering News. [more…]

Top 15 product pages for 2014 in Hospitality & Catering News

Top 15 product pages for 2014 in Hospitality & Catering News

by on January 15, 2015

Readers' Choice, we just love the way Hospitality & Catering News takes the time that their reader's spend reading articles through Google Analytics to set their Top 15 product pages in 2014.

Pages views would have been much simpler and quicker, but by also applying time spent on page a far more valuable metric is applied. The qualitative nature of the measurement shows what people are really spending their time reading, so well done H&C News and all their advertiser's that make the cut. [more…]

Pioneering benchmarking of social media usage by businesses

Pioneering benchmarking of social media usage by businesses

by on January 7, 2015

For many businesses social media drives significant sales especially restaurants where simply tweeting you have a table available can see replies requesting said table, for many others it's not quite so simple, but we all surely would like to know where we are with social media in relation to our competitor's and peer's.

So what better industry to pioneer benchmarking of what, how and to what effect social media is being used than hospitality and catering, And of course it's H&C News at the forefront of this with a team of influential sponsors representing different sectors of the industry behind them. The survey collecting the data can be seen here. [more…]

Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

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Mobikats launches Beura iBeacon mobile marketing platform

by on November 30, 2014

App developer Mobikats has launched its Beura iBeacon platform, allowing retailers and others to track audiences in real space using heat mapping, engage them in real-time and deliver tailored messages, from reward points to service information.

Phillip Hunt, CEO of Mobikats, says: “Our vision is for Beura to become a data platform that understands audiences’ unique needs and services those needs, in real-time, real-space environments.”

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Beura : iBeacons have the potential to become the next generation marketing tool for retailers, museums, sport arenas and entertainment centres

by on November 27, 2014

Mobikats Launches iBeacon Mobile Marketing Platform

Award-winning app developer Mobikats (www.mobikatsenterprise.com) today announces the launch of its enterprise-grade Beura iBeacon Platform.

Beura is Gaelic for iBeacon and the platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage them in real-time and deliver tailored messages, from reward points to service information.

Beura targets consumer spaces such as retail stores, malls, museums, airports and hotels giving brands a chance to capture their audience in the moment with rich, relevant, proximity experiences.

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The 26 best hotels in the world

by on September 4, 2014

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