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1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions

Digital Marketing, Events, Events & Awards, Latest News, Lead Article, Lead story, News you can use, PR, Research, Retail / By

Hotwire write … Want to know whether your C-Suite customer is poring over the FT or Facebook? Got a sneaky feeling that your next campaign might be better off on Snapchat but need the stats to prove it? Not sure […]

1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions Read More »

New research unearths a fear of the unknown amongst marketers as teams are reluctant to adopt new channels and continue to work in silos

Lead Article, News you can use, Nuggets, Research / By

Marketers need to break the mould reveals new Hotwire survey One campaign, many channels. Marketers are lectured on this all the time but is it actually happening? According to senior marketers the answer is no as 46% admit campaigns tend

New research unearths a fear of the unknown amongst marketers as teams are reluctant to adopt new channels and continue to work in silos Read More »