House of Fraser
Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]
Bluebella is an award-winning lingerie and nightwear brand stocked in ASOS, Figleaves and House of Fraser, wholesaling into 25+ countries. The lingerie market is forecast [more…]
The DMA announces its latest findings into the relationships that customers have with retail brands, which reveals that Amazon is named as the favourite for one in four (25%) of consumers surveyed – with high street stalwarts John Lewis (14%) and Marks & Spencer (10%) the next in line.
While Amazon topped the list, just three of the top 20 are online-only – Amazon, eBay and ASOS. However, most of these have also experimented with in-store experiences over the last 12 months, highlighting the continued importance of a multi-channel strategy when it comes to retail customer engagement. Most notably, Apple came in 14th behind traditional high street brands including John Lewis, M&S, Next, Debenhams, Primark and House of Fraser. [more…]
Rockpool Digital analysis ranks Sears ranks first in all areas; House of Fraser best overall in the UK.
Department stores in the UK and US have made a good start to providing satisfying shopping experiences across all media channels, according to analysis by Rockpool Digital – but plenty more work needs to be done to keep up with the retail customer’s rapid rate of change.
Digital customer experience agency Rockpool devised a scoring system to analyse the ability of eight leading UK and US department stores to provide personalised and consistent journeys for consumers.
Internet Retailing Research : http://t.co/rU7ojnOlyD … via @etailexpo pic.twitter.com/oZmf0kIvI0
— Will Corry (@slievemore) February 9, 2015
Internet Retailing Research : http://t.co/rU7ojnOlyD … via @etailexpo pic.twitter.com/oZmf0kIvI0
— Will Corry (@slievemore) February 9, 2015
Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.
John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.