HSBC
BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of technology.
The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]
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If you're the proud owner of an iPhone 6, 6 Plus or Apple Watch you can now spend your cash with little more than the flick of a wrist |
Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.
News: Brands, tech & Shoreditch street food culture collide
Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.
Tim Hill, Worldwide Development Director, Brand Union writes ...
The apple with a bite, the golden arches and one and half glasses of milk are all brand signifiers that we can immediately identify without having to utter the name of the company they belong to. A brand’s visual identity (VI) is just the tip of the iceberg, but an important point of recognition for consumers in contact with the brand. Whether a sign off at the end of a tailored experience, or introduction before a conversation has begun, a visual identity is key to brands when developing a relationship with their consumers. Something to nurture and embed within all communications. [more…]
Zapp: Could this be the key to m-payments?
Huge news from Zapp this morning, which will massively impact consumers. Five of the major retail banks have today signed up and are backing Zapp, meaning 18m consumers will have access to mobile payments when it launches later this year.
HSBC cuts Tesco to "underweight" from "neutral" after warning that the retailer's profit margin of 5.2pc was "not sustainable":
Tesco needs to make its offer compelling, needs to hurt its competitors and needs to rebuild. But before rebuilding comes demolition.
"We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns" Sybil Barker, Senior Digital Marketing Executive, Which?,
Which?, the largest consumer body in the UK, has chosen Maxymiser, the global leader in cross-channel optimisation technology to help improve the overall customer experience.
Which? Ltd, offers a magazine, website and various other services for their members. It engages in advocacy campaigns on various consumer protection issues and aims to promote informed consumer choice in the purchase of goods and services, by testing products, highlighting top performing and inferior products or services, raising awareness of consumer rights and offering independent advice. As a not for profit organisation, the vast majority of Which?'s income comes from subscriptions to its products and services, with profits used to fund advocacy activity and inform the public on consumer issues. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.