HSBC
BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of technology.
The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]
HSBC cuts Tesco to "underweight" from "neutral" after warning that the retailer's profit margin of 5.2pc was "not sustainable":
Tesco needs to make its offer compelling, needs to hurt its competitors and needs to rebuild. But before rebuilding comes demolition.
"We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns" Sybil Barker, Senior Digital Marketing Executive, Which?,
Which?, the largest consumer body in the UK, has chosen Maxymiser, the global leader in cross-channel optimisation technology to help improve the overall customer experience.
Which? Ltd, offers a magazine, website and various other services for their members. It engages in advocacy campaigns on various consumer protection issues and aims to promote informed consumer choice in the purchase of goods and services, by testing products, highlighting top performing and inferior products or services, raising awareness of consumer rights and offering independent advice. As a not for profit organisation, the vast majority of Which?'s income comes from subscriptions to its products and services, with profits used to fund advocacy activity and inform the public on consumer issues. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn. [more…]