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How to market a practical product …Exclusive to theMarketingblog

by on May 26, 2017

Not all products are created equally, and this is frustrating for a business who knows they have something great to offer. Therefore, see how to market a practical product and get your customers as excited as you are about it.

Highlight the Benefits ... Customers talk about products that catch their eye and are considered stylish and elaborate, such as the new iPhones. In other words, there’s not much marketing that needs to be done because they are established.

If you’re marketing a practical product, you need to do more work than the other guys. However, if your product isn’t fancy looking, that’s not to say it doesn’t have all the bells and whistles. Highlight the benefits and let the customer know exactly why they need to have your product. Spell it out for them, so they’ll understand quickly. If you’re not in the limelight, seek them out and tell them what’s in it for them.


So what was the best of 2013?

by on December 13, 2013


Have you heard the one about the Pope, a goat and some kids... Ok, just to reassure you, it's not the start of a questionable joke.Well, they all appear in the definitive Scoreboard of Content 2013 as compiled by The Huffington Post UK and Ogilvy Public Relations which we can exclusively announce today after a call out for votes from more than seven million influential consumers and creators.


Video : Fashion designer Marc Jacobs has created three can designs for Diet Coke

by on February 16, 2013

Fashion designer Marc Jacobs has created three can designs for Diet Coke, one to celebrate each decade since the drink was launched 30 years ago.

BY Bibby Sowray |


Following the unveiling of Marc Jacobs as Diet Coke's new creative director - and the hilarious video to promote the fact - the fizzy drinks company has now unveiled the three limited edition cans created by the designer.


Laughter Spot – Rye Bread!

by on October 10, 2012

Two old Jewish guys, one 80 and one 87, were sitting on a park bench one morning.