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Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

by on March 21, 2018

IAB UK research from more than 1200 UK online adults reveals that ‘fit for purpose’ ads significantly increase brand metrics for advertisers

The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted.  [more…]

IAB UK refreshes brand and launches new website

IAB UK refreshes brand and launches new website

by on March 12, 2018

IAB UK have launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  [more…]

Movers and Groovers : IAB UK appoints Jon Mew as CEO

Movers and Groovers : IAB UK appoints Jon Mew as CEO

by on January 5, 2017

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.

Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.  [more…]

Consumer control and “common sense” are key to tackling mobile ad blocking: IAB UK study

Consumer control and “common sense” are key to tackling mobile ad blocking: IAB UK study

by on June 29, 2016

  • 10% of Brits are blocking mobile ads
  • Consumers specify what they want from ads to be deemed acceptable
  • Study assigns superhero “personas” to 6 ad types to help marketers choose which to use

Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.

Click here to see the issue and how to solve it in a film trailer format.

[more…]

Research : IAB/PwC: Digital Adspend grows at fastest rate for 7 yrs as homes hit 8+ internet-devices

by on April 14, 2016

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“Rise from 18% to 22% of British adults online using ad blockers” – IAB UK

by on March 1, 2016

Here's the latest report from the IAB and YouGov on levels of ad blocking in the UK:

  • Rise from 18% to 22% of British adults online using ad blockers
  • Over half using ad blocking software would turn it off to access content they want
  • Industry committed to developing better advertising experience through IAB LEAN principles

[more…]

IAB UK research reveals that 50% of marketers are buying mobile programmatically, yet understanding of programmatic is low

by on January 13, 2016


Editor ... Thought you'd be interested in this IAB study of over 300 marketers doing mobile advertising which reveals that 50% are buying mobile inventory programmatically, however, nearly half have no/little knowledge of the discipline.

In addition, location-based advertising is seen as the most exciting mobile opportunity.

[more…]

Research : IAB and YouGov reveal a small rise in the number of Britons blocking online ads

by on November 11, 2015

  • Small rise from 15% to 18%, propensity to block decreases with age
  • 40%’s main motivation isn’t to block all ads
  • Less interference and fewer ads are main ways to stem ad blocking

[more…]

The IAB Believes…in online privacy

by on August 21, 2015

Statement from IAB UK .. As the internet continues to become more entrenched in our everyday lives so the notion of privacy becomes all the more important.

User privacy is a challenge that all organisations – big or small - operating in a digital world need to address, not least as this world is about to get a whole lot more complicated with the advent of the so-called ‘Internet of Things’.

The IAB believes in privacy. For many years now, advertising has been at the forefront of the digital privacy debate and the IAB has been working with its industry partners across Europe and beyond to provide ways for people to safeguard it.

[more…]

The IAB Believes…in an ad-funded internet

by on August 20, 2015

Statement from IAB UK

The IAB UK outlines how ad blocking prevents brands and publishers from reaching their audiences with effective and relevant communications and content

[more…]