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IAB

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

2017 was first full year smartphones overtook computers for internet time Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend Accompanying YouGov consumer data shows that podcasts, social media stories and learning new […]

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Kantar & IAB: digital ads raise brand awareness by 12%

The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.  In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results

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Revealed – the degree to which online display ads drive sales of household brands .. IAB

Unilever and Nestlé study reveals ROI of online ads Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has

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Online video overtakes banner ad spend for first time: PwC/IAB

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study.

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Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

Mobile drives digital ad spend past £10 billion threshold 17.3pc rise is highest annual growth rate for 9 years Mobile driving almost entire growth, up 51pc Mobile video the fastest growing ad format, up 103pc Driven by advertisers’ need to

Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB Read More »

IAB UK : “Consumers will get a better ad experience whilst the industry can focus on a smaller number of ad formats”

The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking. The IAB’s current portfolio of 33 different ad formats will reduce

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