IAB
2017 was first full year smartphones overtook computers for internet time
Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend
Accompanying YouGov consumer data shows that podcasts, social media stories and learning new skills are smartphone activities seeing biggest surge in popularity
Social media ad spend grew 38% - with 83% of social spend now going on phones according to the research
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.
In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017.
The metrics used in the analysis measured the effectiveness for four main marketing objectives - awareness, brand perception, education and sales intent across each of the campaigns. [more…]
Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. [more…]
Unilever and Nestlé study reveals ROI of online ads
Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company @Meetrics .
In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.
23 senior IAB Board members commit to new initiative
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. [more…]
The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]
Mobile drives digital ad spend past £10 billion threshold
- 17.3pc rise is highest annual growth rate for 9 years
- Mobile driving almost entire growth, up 51pc
- Mobile video the fastest growing ad format, up 103pc
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
The IAB’s current portfolio of 33 different ad formats will reduce dramatically and will only comprise those which are (a) flexible in that they use responsive design to automatically resize to best fit whatever device they’ll be served on and (b) compliant with the LEAN principles (Light file size, Encrypted, Ad Choices-enabled and Non-invasive). [more…]
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Editor : Some relief. Back to my homeland Ulster, NI. I want to be there right now. Maybe Next Year? A promise : I will be in Ballintoy this time next year
A home is a place where we all seek peace, comfort and reflecting time. Somewhere we spend a lot of our daily time and half our lives in.
National Express will fully suspend its national network of scheduled coach services with effect from midnight Sunday 5 April 2020.
There’s no denying the fact that addiction of any kind takes a big toll on a person’s health. More than 100 million people in the world are currently suffering from some form of addiction.
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
