IAB
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.
In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017.
The metrics used in the analysis measured the effectiveness for four main marketing objectives - awareness, brand perception, education and sales intent across each of the campaigns. [more…]
Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. [more…]
Unilever and Nestlé study reveals ROI of online ads
Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]
23 senior IAB Board members commit to new initiative
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. [more…]
Mobile drives digital ad spend past £10 billion threshold
- 17.3pc rise is highest annual growth rate for 9 years
- Mobile driving almost entire growth, up 51pc
- Mobile video the fastest growing ad format, up 103pc
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time.