2017 was first full year smartphones overtook computers for internet time Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend Accompanying YouGov consumer data shows that podcasts, social media stories and learning new […]
New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend Read More »
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results
Kantar & IAB: digital ads raise brand awareness by 12% Read More »
Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry.
First ad tech co receives IAB “Gold Standard” Read More »
Unilever and Nestlé study reveals ROI of online ads Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has
Revealed – the degree to which online display ads drive sales of household brands .. IAB Read More »
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification
Ad viewability hits 18-month high .. Meetrics Read More »
23 senior IAB Board members commit to new initiative In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary
IAB launches ‘Gold Standard’ to clean up online advertising Read More »
The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study.
Online video overtakes banner ad spend for first time: PwC/IAB Read More »
Mobile drives digital ad spend past £10 billion threshold 17.3pc rise is highest annual growth rate for 9 years Mobile driving almost entire growth, up 51pc Mobile video the fastest growing ad format, up 103pc Driven by advertisers’ need to
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking. The IAB’s current portfolio of 33 different ad formats will reduce
Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.
Research : Ad blocking: latest IAB/YouGov stats Read More »
