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Update about tackling the 5 biggest issues facing digital advertising

Update about tackling the 5 biggest issues facing digital advertising

by on July 28, 2016

Outlines what’s happened in year since launch of “IAB Believes” initiative

One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital advertising. The “Believes” initiative¹ outlined a concise industry position and the direction for each issue – brand safety, viewability, ad-fraud, (all ad verification issues), ad blocking and privacy (both consumer-led issues).

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Movers and Groovers : Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Movers and Groovers : Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

by on July 19, 2016

Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body. Phillipson will stay involved in the media business through advisory and non-executive roles.

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“Rise from 18% to 22% of British adults online using ad blockers” – IAB UK

by on March 1, 2016

Here's the latest report from the IAB and YouGov on levels of ad blocking in the UK:

  • Rise from 18% to 22% of British adults online using ad blockers
  • Over half using ad blocking software would turn it off to access content they want
  • Industry committed to developing better advertising experience through IAB LEAN principles

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Industry sees Coca-Cola and Nike as leading exponents of social

by on December 16, 2015

I am interested in this IAB study of 180 brands and agencies into the state of social media marketing - it's seen as a "teenager that still has a lot of growing up to do":

  • Nearly 3 in 10 still don’t believe it plays an important role in marketing
  • Only 43% of social campaigns are integrated into the wider marketing function
  • Half of brands don’t ever measure the ROI
  • Plus, the industry’s top 4 tips for succeeding in social and which co's are best at it

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New offering from Meetrics reveals why ads aren’t viewable

by on November 30, 2015

Here is the latest industry development regarding the ad viewability issue -

Meetrics has launched a new offering that reveals why ads aren’t viewable and have received certification from ABC against JICWEBS principles

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Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015

by on October 8, 2015

Here's the latest IAB/PwC report on internet adspend in the first half of 2015:

  • Display ad spend grows at twice the rate of overall digital spend - the latter touching £4bn, with 80% of the rise accounted for by mobile
  • "Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on the back of mobile video spend more than doubling. However, there’s plenty of room to grow, as mobile accounts for 40% of internet time but only 27% of ad spend."

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IAB launches guidelines to provide greater transparency in online ‘advertorials’

by on October 2, 2015

IAB launches guidelines to provide greater transparency in online ‘advertorials’

Guidelines draw heavily on good practice in print media

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.

The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content.

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The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board

by on September 23, 2015

IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS

The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.

For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices

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Average household owns 7+ internet-devices, drives online adspend up to record £7.2bn / Internet Advertising Bureau UK

by on April 9, 2015

THE AVERAGE HOUSEHOLD NOW OWNS 7.4 INTERNET DEVICES –

DRIVING DIGITAL AD SPEND UP 14% TO RECORD £7.2BN

  • Nearly four in ten UK households bought a tablet in the last year
  • Banking/finance is area of people’s lives most affected without the internet
  • Display hits largest ever share of the digital ad pie – 32%
  • Mobile accounts for 23% of digital ad spend and 56% of social media spend

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JICWEBS update on online ad anti-fraud initiative

by on January 22, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.

The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.

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