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IAB study shows that mobile is now the number one device for product info amongst 16-34 year olds

by on November 6, 2014

4 in 5 GB smartphone owners use the Internet on their mobile everyday
London, 6th November 2014: Research released today by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media.
The study carried out in conjunction with research agency Kantar Media, shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could have for brands.


Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by on October 8, 2014

  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.


“More women now play video games than men” / IAB UK

by on September 17, 2014


IAB study shows that of the £1.86 billion spent on display ads across the internet and mobile in 2013 28% (about £500m million) was traded programmatically

by on June 26, 2014


Exponential to be headline sponsor of IAB Engage 10th anniversary

by on April 30, 2014

Events : Exponential Interactive @exponentialinc is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage.This year’s event marks the tenth anniversary of Engage, which launched in 2005 with a stellar cast of speakers including Bill Gates and Lord Puttnam.

It garnered nationwide coverage as Gates pronounced that ‘the future of advertising is the internet’. Last year’s event attracted more than 800 advertisers, agencies, media owners and tech companies.

Engage 2014 is being held at the Barbican Theatre, London on the 15th October.


Research / IAB: Banking and text messages top mobile privacy concerns

by on November 26, 2013

Mobile banking and content of text messages ranked ahead of app and internet usage as top mobile data privacy concerns for UK smartphone owners

• 75% of smartphone owners want companies to be really clear about the data they hold

• 39% of smartphone owners would expect many mobile services to disappear without advertising [more…]

1 in 6 smartphone owners use them for purchasing / IAB

by on October 17, 2013

Average person uses some form of ‘connected device’ 34 times a day

Over half of smartphone owners turn to their phone rather than face ‘down-time’

Over one in three check smartphone when there’s a lull in conversation


All about YesMail, SumAll, IAB, Akamai, Silverpop, Urbane, Transport Media

by on October 17, 2013

From -

The best of the UK marketing stories, case studies articles etc.All about YesMail, SumAll, IAB, Akamai, Silverpop, Urbane, Transport Media


Research : British consumers average 43 hours a month online – 1 in every 12 waking minutes

by on October 7, 2013


  • Entertainment and social networks/blogs account for over one third of UK internet time
  • Digital ad spend up 17.5% to record six-month high of over £3 billion or £66 per person online
  • Mobile now accounts for 14% of total digital spend; 20% of digital display
  • Consumer goods overtakes entertainment/media as biggest mobile display advertiser


IAB Research / 74% of top spending retailers have a mobile optimised sites, but only 8% have a tablet optimised site

by on June 18, 2013

IAB research reveals top UK retailers struggle to be mobile and tablet ready

London 18th June 2013: Research released today by the Internet Advertising Bureau UK (IAB) reveals that the uptake of mobile and tablet as key marketing components amongst the top 50 UK retailers has not yet been complete.  *Mobile and Online Journey Observation [more…]