@IABUK
Blis provides the most accurate location data, coupled with contextualised, high quality and precise behavioural analysis .. Active in 37 markets with eight offices across the globe, year-on-year revenue growth of over 90 percent
Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]
British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on "paedeo and incest websites", according to a report in The Sun, leading to questions about the efficacy of the media monitoring and targeting technology they are using.
Read more for official UK online industry comment from JICWEBS (Joint Industry Committee for Web Standards).
THE AVERAGE HOUSEHOLD NOW OWNS 7.4 INTERNET DEVICES –
DRIVING DIGITAL AD SPEND UP 14% TO RECORD £7.2BN
- Nearly four in ten UK households bought a tablet in the last year
- Banking/finance is area of people’s lives most affected without the internet
- Display hits largest ever share of the digital ad pie – 32%
- Mobile accounts for 23% of digital ad spend and 56% of social media spend
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 