@IABUK
by James
on February 3, 2016
Blis provides the most accurate location data, coupled with contextualised, high quality and precise behavioural analysis .. Active in 37 markets with eight offices across the globe, year-on-year revenue growth of over 90 percent
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by Will Corry
on April 28, 2015
Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]
by Will Corry
on April 15, 2015
British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on "paedeo and incest websites", according to a report in The Sun, leading to questions about the efficacy of the media monitoring and targeting technology they are using.
Read more for official UK online industry comment from JICWEBS (Joint Industry Committee for Web Standards).
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by Will Corry
on April 9, 2015

THE AVERAGE HOUSEHOLD NOW OWNS 7.4 INTERNET DEVICES –
DRIVING DIGITAL AD SPEND UP 14% TO RECORD £7.2BN
- Nearly four in ten UK households bought a tablet in the last year
- Banking/finance is area of people’s lives most affected without the internet
- Display hits largest ever share of the digital ad pie – 32%
- Mobile accounts for 23% of digital ad spend and 56% of social media spend
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