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How customer insight has transformed the food delivery industry .. by Iain Lovatt, Blue Sheep

by on June 8, 2017

Head into any British takeaway twenty years ago and the closest you’d get to technology would be gambling a few quid on a dusty old fruit machine or playing Toobin’ on the arcade cabinet while you wait for your Beef with Black Bean Sauce and Special Fried Rice.

Very few of us had a mobile phone, let alone a smartphone we could use to place and pay for an order that a person on a bicycle would deliver to us. As far as customer insight was concerned, things were about as sophisticated as Leandros at the Charcoal Grill knowing whether you liked chilli sauce or not.


The importance of customer segmentation … @IainFlovatt

by on July 9, 2016


Finally getting to grips with data and data breaches – ICO fines nationwide money lender The Money Shop £180,000

by on September 11, 2015