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IBM

What have John Allert, Wayne Arnold, Crawford Hollingworth, Nicola Mendelsohn and Robert Moberly got in common?

The Marketing Society awards nine new fellowships. Last week at the top of the Gherkin, London, The Marketing Society honoured nine of its members with Fellowship of The Society – an accolade awarded to only 5% of its membership. Marketers

What have John Allert, Wayne Arnold, Crawford Hollingworth, Nicola Mendelsohn and Robert Moberly got in common? Read More »

Movers and Groovers : Ogilvy appoints Gerald Lewis as Worldwide Executive Creative Director for Dove

Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and

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CMOs Need to Embrace “Creative Disruption” to Build Brand Loyalty, According to IBM Study

New IBM Study Reveals Top Areas of Focus for CMOs in 2016 According to a new IBM (NYSE: IBM) Institute for Business Value study, two-thirds of global Chief Marketing Officers (CMOs) believe that the single greatest business challenge that they

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Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products

New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products. The research, which examined the online shopping habits and

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Events : “The next revolution will be not so much technological as psychological” : Rory Sutherland, Ogilvy & Mather

From www.howtoacademy.com Nudge – New lessons from Behavioural Economics 11.06.2014: Daytime Event, 10am-12pm,  Buy tickets etc. @howtoacademy   Self-described “Behavioural Economics impresario” Rory Sutherland is the Vice Chairman of Ogilvy & Mather and a passionate advocate of new, improved thinking

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New IBM data : Mobile accounted for half of all traffic and sales via mobiles rose by 54 % in early February

February online sales increased by one-fifth in run up to Valentine’s Day IBM today released new data from its Digital Analytics Benchmark to capture online shopping trends during the week leading up to Valentine’s Day 2014 (7-13 February).  

New IBM data : Mobile accounted for half of all traffic and sales via mobiles rose by 54 % in early February Read More »

Digital imperatives for retailers / IBM Christmas 2013 Online Retail Readiness Report

UK online retail mobile traffic and sales boom in the run-up to Christmas – highlights the changing role of the retail website The IBM Digital Analytics Benchmark revealed that the percentage of traffic to UK retail websites coming from mobile

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