Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target […]
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The Marketing Society awards nine new fellowships. Last week at the top of the Gherkin, London, The Marketing Society honoured nine of its members with Fellowship of The Society – an accolade awarded to only 5% of its membership. Marketers
Bench, a new company born out of the St Ives Group, has implemented a new marketing platform for Ryanair, as part of the airline’s wider digital transformation and customer engagement programme. Ryanair’s customer-focused strategy has data driven marketing that is
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Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and
New IBM Study Reveals Top Areas of Focus for CMOs in 2016 According to a new IBM (NYSE: IBM) Institute for Business Value study, two-thirds of global Chief Marketing Officers (CMOs) believe that the single greatest business challenge that they
New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products. The research, which examined the online shopping habits and
From www.howtoacademy.com Nudge – New lessons from Behavioural Economics 11.06.2014: Daytime Event, 10am-12pm, Buy tickets etc. @howtoacademy Self-described “Behavioural Economics impresario” Rory Sutherland is the Vice Chairman of Ogilvy & Mather and a passionate advocate of new, improved thinking
IBM snatches up Silverpop as marketing automation landgrab continues http://t.co/lLuqd3uGRk … via @gigaom pic.twitter.com/QX7cDyCl8M — Will Corry (@slievemore) April 10, 2014
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February online sales increased by one-fifth in run up to Valentine’s Day IBM today released new data from its Digital Analytics Benchmark to capture online shopping trends during the week leading up to Valentine’s Day 2014 (7-13 February).
UK online retail mobile traffic and sales boom in the run-up to Christmas – highlights the changing role of the retail website The IBM Digital Analytics Benchmark revealed that the percentage of traffic to UK retail websites coming from mobile
Digital imperatives for retailers / IBM Christmas 2013 Online Retail Readiness Report Read More »
