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Shaken & Stirred - Influential Brand Profiling and Positioning

IBM

All about … Lean startups, Design for mobile first, Mobile customer engagement

We’re all lean startups now A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty by Forrester Analysts Eric Ries’ Lean Startup started on a blog, became a best-selling book, and […]

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“The birth of long-term marketing as a discipline” / John Drummond, Corporate Culture

The birth of long-term marketing This year’s Chartered Institute of Marketing conference revolved around the issue of “marketing creating the future”. That’s a far cry from The Apprentice’s apparent viewpoint that marketing’s sole goal is to make a quick buck.

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“Customer advisory panels should be a part of the solution” / Charles Pearson, EasyInsites

Charles Pearson Customer advisory panels should be a part of the solution, since they provide the fast and cost effective responses to the questions which need answering and are not found in the transactional data. CEOs Say Actionable Customer Insights

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New websites : wimbledon.com has been completely re-designed to reflect the heritage and appeal of the event

A vibrant new digital environment will greet tennis fans at this year’s Wimbledon, as the All England Club and IBM (NYSE: IBM) today announced the launch of the all new Championships’ website, www.wimbledon.com. wimbledon.com has been completely re-designed to reflect the

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Hear from IBM, Smart Insights,Lovehoney.co.uk, IMRG and Capgemini at TFM&A Manchester

TFM&A Manchester 2012  :  The biggest industry innovators and gurus will be sharing their insights, experience and future predictions surrounding all things marketing and digital commerce in the Keynote Programme.

Hear from IBM, Smart Insights,Lovehoney.co.uk, IMRG and Capgemini at TFM&A Manchester Read More »

TFM&A saw over 11,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2

Technology For Marketing & Advertising (TFM&A), reports a further 6% visitor growth, marking its biggest visitor turn-out yet, and achieves record rebookings onsite. Group Event Manager Natasha Berrow

TFM&A saw over 11,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2 Read More »