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Employees as brand advocates: First impressions count

Employees as brand advocates: First impressions count

by on June 21, 2018

Making your business stand out from the crowd is the goal of every organisation’s marketing campaign.

In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential.

Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.

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PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

by on February 17, 2017

Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand.

The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s washing and bathing range. Positioning of the products centres on giving customers a taste of the sophistication normally reserved for Bond Street shoppers at an affordable price.

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